Betsson strengthens partnership with Racing Club – becomes main sponsor and front jersey partner

Betsson, the leading global sports betting and online casino operator, and Racing Club de Avellaneda are proud to announce that, just months away from celebrating the second anniversary of their partnership, Betsson will become the team’s main sponsor starting from the next tournament. This agreement comes at a significant moment, as Racing Club was recently crowned champions of the Copa Sudamericana.

The collaboration between Betsson and Racing began in May 2023, with Betsson initially sponsoring the upper back of the First Division team’s jerseys for all domestic and international matches. With this enhanced agreement, Betsson’s logo will now appear on the front of Racing Club’s iconic shirts. The new kits for La Academia will be unveiled today, Friday, 24 January, during the first-round match of the First Division tournament against Barracas Central.

Jesper Svensson, CEO of Betsson Group, stated, “We are thrilled to take our partnership with Racing Club to the next level as their main sponsor. Racing Club’s rich history, passion, and excellence mirror Betsson’s core values, making this collaboration a natural fit. Together, we are ready to continue achieving great success and strengthening our shared vision for the future.”

Racing Club President Diego Milito expressed his happiness with the agreement, emphasising his hope that the partnership will continue for many years, further elevating Racing Club’s legacy and delighting its passionate fans. The forward legend Milito, also played for Inter (2009–2014) – a team with Betsson Sport as their main jersey partner – was a key player for the club, securing six major titles, including the 2009/10 Champions League win.

The agreement is set for two years, with an option to renew for an additional two years. Betsson has also committed to enhancing fan engagement by creating exclusive experiences for Racing Club members and supporters across Latin America, including events, raffles, and other activities that bring the Club closer to its community and followers.

Maximiliano Bellio, Betsson’s Country Manager for Argentina, highlighted the value of this collaboration and said, “Our collaboration with Racing Club over the past years has been truly exceptional, built on a shared passion for the sport and its fans. This strengthened partnership represents our commitment to not only support the team but also to deepen the connection between Racing Club and its passionate fanbase. Together, we look forward to creating unforgettable experiences that celebrate the club’s rich history and exciting future.”

On social media, Betsson is using the hashtag #VamosParaAdelante (Let’s Move Forward) to celebrate this new chapter, marked by the prominent placement of the logo on the jersey and the shared goal of achieving continued success.