Groove Prepares to Celebrate a Decade of Innovation at ICE Barcelona 2025

2025 marks a major milestone for Groove as it prepares to celebrate its first decade of shaping platform and aggregation technology in the iGaming industry. With ICE Barcelona 2025 as the official start of this celebratory year, Groove is ready to showcase its journey of success, technological innovation, and unwavering commitment to empowering operators worldwide.

As the team gears up for ICE Barcelona next week, the excitement is palpable and Groove is gearing up for a second decade of success. Celebrate Groove’s decade of excellence at ICE Barcelona 2025 and witness the beginning of a new era in iGaming innovation.

Since its inception, Groove has revolutionised the iGaming space with its powerful aggregation platform, offering an unparalleled selection of over 15,000 titles and cutting-edge tools designed to drive operator success. From pioneering back-office software and service solutions to building partnerships with over 100 top-tier studios, Groove has consistently delivered on its promise to be a pioneering force in iGaming.

As the premier global gaming exhibition, ICE Barcelona serves as the perfect platform for Groove to launch its 10-year celebrations. Groove’s forward-thinking philosophy has been underpinned by a focus on service, adaptability, growth, and collaboration.

By anticipating industry trends and operator needs, Groove has enabled casino managers to stay ahead of the curve in a fiercely competitive market.

Groove’s newest innovations include AI-powered technology and features that enable operators to enter new markets with confidence, backed by Groove’s deep expertise in market-specific solutions.

Yahale Meltzer, COO and co-founder of Groove, shared his excitement: “Reaching our first decade is a significant milestone. It’s a testament to the hard work, dedication, and innovative spirit of the Groove team and our partners. ICE Barcelona 2025 is the perfect stage to reflect on our journey and set the tone for the rest of this seminal year.”

From its modest beginnings to becoming a global player, Groove’s achievements over the past decade include empowering over 100 operators, driving innovation in every area of platform technology and best-in-class B2B service.

The company’s consistent growth is a result of its focus on collaboration, whether through partnerships with emerging studios like Speedy Tomatoes or its engagement with established tier-1 industry leaders like Sisal.

Groove invites partners, operators, and innovators to join in the celebrations and explore the solutions that have defined its success. “Together, we’ve accomplished so much, but the best is yet to come,” added Meltzer.