Finnplay secures operator agreements as Finland prepares for regulation

Finland-based iGaming platform provider Finnplay has secured operator agreements, affirming its readiness and commitment to supporting operators as Finland prepares to open its regulated online gambling market. The market is expected to launch in the second half of 2026 or by 1 January 2027, as outlined in the Finnish Government Programme (in Finnish).

As a Finnish-headquartered company, Finnplay brings unparalleled local expertise, deep regulatory knowledge, and extensive experience in regulated jurisdictions to this significant market opportunity while fully supporting robust and transparent regulation.

In preparation for this expansion, the company has already secured several Letters of Intent (LOIs) with future Finnish market operators. This reflects strong interest and confidence in Finnplay’s offering.

“Being based in Finland gives us unique insights into the opportunities and challenges of this market,” said Finnplay’s Managing Director, Jaakko Soininen. “We are proud to leverage our local expertise, regulatory knowledge, and innovative solutions to support operators in Finland. As a company operating in several regulated jurisdictions, we are strong advocates for robust and transparent regulation, which benefits both operators and players.”

Finnplay has a proven track record of succeeding in challenging Nordic and European markets, including the Netherlands, Sweden, Hungary, Estonia, and Lithuania. With licenses across eight regulated markets and ISO 27001 certification, Finnplay continues to support high standards of compliance and innovation. As Finland’s online gambling market approaches regulatory opening, Finnplay is eager to bring this wealth of experience to ensure the success of its partners. The company has also translated its website into Finnish to better serve local stakeholders.

The company is also excited to participate in ICE Barcelona 2025 January 20-22, where the team will be ready to connect with clients, showcase its innovative platform, and share insights on upcoming Finnish regulation.