Press Releases
ITL announce gaming showcase for ICE Barcelona debut

The inaugural ICE Barcelona will take place on January 20 – 22, 2025 at Fira Barcelona Gran Via in Spain. The leading global gaming technology event announced its move to Barcelona in 2023 following many years in the UK capital. A long standing exhibitor at the show, Innovative Technology (ITL), will be demonstrating their latest cash validation, age & identity verification technology on stand 3C30.
Marcus Tiedt, ITL Sales & Marketing Director commented, “ICE’s new dates and location is generating fresh excitement in the industry. For us Barcelona feels like our second home, as we have many customers in Spain and have had an office there since 1996.”
“On the cash handling side of the business we continue to have a strong foothold in the global gaming market with our peripherals. We have seen massive success in Europe especially with the NV22 Spectral (NV22S) mixed note recycler that was adopted by 100% of Spanish Operators and OEMs as their recycler of choice in 2024. It has also seen great success in the UK. This compact device can easily retrofit into all AWP machines and with a 40 note mixed recycling capacity it ensures a reduction in refill and collection costs, plus coin starvation avoidance. Our team will be on hand to demonstrate how other global gaming markets could also reap the benefits of mixed note recycling by upgrading to the NV22S and our SMART Coin System multi-coin hopper. For those operators needing to recycle higher volumes of cash, like in Germany, the Spectral Payout has an 80 mixed note recycling capacity, and for redemption terminals ICE visitors can check out our high capacity NV4000 multi-note recycler which has just been upgraded with even higher capacities. In North America and the Asia Pacific region our NV200 Spectral bill acceptor is getting more and more popular in Casinos and VLTs. In South America, where banknotes are exchanged rapidly by central banks, our customers like the ease of updating their validators with quick and free of charge firmware and dataset updates. Come and check out all these devices at the show, along with our latest innovation, the AI datasets, which will be shown for the first time at ICE!”
Innovative also have a range of AI-powered age & identity verification technology to help the industry prevent underage gambling.
Marcus continued, “MyCheckr and ICU Lite can assist the market with their responsible gambling obligations and legal requirements to protect minors. This technology is already in use in the UK, where the land-based gaming market has recently seen significant challenges and regulatory changes, with on-machine age verification (AV) a key development. Our technology boasts world leading accuracy, unlimited age checks with no subscriptions and GDPR accreditation. MyCheckr, complete with camera and screen, can be used at entrances to prevent minors entering age-restricted gaming zones, and ICU Lite can be fully integrated within a gaming machine to give an automated on-machine AV solution. Alerts can be pushed using the new ITL Connect app, currently on trial, to staff via a mobile, connecting multiple devices and enabling staff to respond immediately to any attempted unauthorised entry or play. There will be live demos on the stand to show how quick and frictionless age checks can be to ensure uninterrupted play for those over 18 but help detect and protect underage or vulnerable players.”
Concluding Marcus said, “ICE is a key event in our show calendar and we are looking forward to the Barcelona debut. We welcome all visitors to the ITL stand 3C30 to learn more about how our technology can help their business. See you in Spain!”
The post ITL announce gaming showcase for ICE Barcelona debut appeared first on European Gaming Industry News.
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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
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Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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