partnerships
Play’n GO Music announces release of Quantum Rush Visualizer

Visualizer created to represent hit release Quantum Rush and to celebrate a year of collaboration between Play’n GO Music and MoneyGram Haas F1 Team
Play’n GO Music, the music division of the world’s leading casino entertainment provider Play’n GO, has today announced the release of its Quantum Rush Visualizer, in the wake of a successful 12-month collaboration between the brand and MoneyGram Haas F1 Team.
Earlier this year, Play’n GO Music set out to explore how music can fuel sport, using its sponsorship of MoneyGram Haas F1 Team as an inspiration. To motivate both fans and team members alike, hit single Quantum Rush was created, to be used as a pump-up track on race weekends, with the Visualizer serving as a summary of the year-long collaboration. Throughout the year, Play’n GO Music and MoneyGram Haas F1 Team have collaborated on a series of initiatives to connect the team with their fans through a series of playlists designed by MoneyGram Haas F1 Team members; Ayao’s Anthems, Hulkenberg’s Hits, Magnussen’s Mix, the Haas Tracklist, and the Fan Fueled Favs playlist, chosen exclusively by fans for the motorsport team.
Play’n GO became a sponsor of MoneyGram Haas F1 Team in November 2023 and has remained a steadfast partner of the team throughout the 2024 season.
Ebba Arnred, CMO and Co-Founder at Play’n GO, said “The collaboration between Play’n GO Music and MoneyGram Haas F1 Team has been a creative and enjoyable initiative, showcasing a fresh approach to engaging with our audience. Pivoting from the world of online casino to the music industry was a bold leap, and mixing in the high-octane world of motorsport has proven to be a game changer. Watching Ayao, Nico, Kevin, and the entire MoneyGram Haas F1 Team craft their own playlists earlier this year brought the worlds of gaming, music, and motorsport together in an unprecedented way. The release of Quantum Rush in August was the crowning achievement of an incredible year, and the Quantum Rush Visualizer adds another electrifying layer to this partnership for fans to enjoy. This partnership has created new boundaries for what is possible as an iGaming brand; we’re already gearing up for even bigger things in 2025.”
Ayao Komatsu, Team Principal at MoneyGram Haas F1 Team added “Working with a music brand is certainly a new one for our team, but we’ve all had great fun collaborating with Play’n GO Music this year. On a personal level, I appreciated the opportunity to share my musical tastes with our fans, and I can speak for the entire team here when I say they enjoyed the chance to contribute also. We’re already looking forward to getting back on track in 2025, and to continuing our partnership with Play’n GO.”
The post Play’n GO Music announces release of Quantum Rush Visualizer appeared first on European Gaming Industry News.
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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