Chips Launches Industry’s First Casino Game Roadmap, Slot Showcase

Specialist igaming marketing agency Chips has launched Slot Showcase, the industry’s first casino games roadmap, which will provide a consolidated home to all upcoming casino game releases including slots, live dealer games, crash games, and more.

As well as promoting new games, the new industry resource – with free access for all game studios – aims to better connect casino operators and aggregators with both established and emerging game studios. The integrated hub will act as a spotlight for quality game content, particularly new and unique game innovations, enabling emerging studios to secure new partners and boost each title’s revenue potential.

Slot Showcase will enable studios to promote more games to a wider audience, raise their brand profiles, and give a prominent platform to new game concepts and features. Operators can plan launch campaigns further ahead, while discovering new partners to help them differentiate their brand and content, while aggregators will find an easier route to connect with studios outside their current portfolio.

Andy Brennan, CEO of Chips, shared his vision for the launch: “It’s wild to me that in 2024, the gaming industry still relies on scattered, outdated methods to share product news. Great games – built with immense skill and creativity – often don’t get the attention they deserve. Slot Showcase changes the game. We’re creating a platform that connects game makers and publishers effortlessly, while also giving players access to more choices than ever before. Think of it as the go-to hub for blockbuster launches, groundbreaking concepts, and real-time studio news.

“From our partnerships across the gaming industry, we’ve seen how much luck and timing can overshadow even the most exceptional games. It’s frustrating to watch so much talent hinge on chance. Slot Showcase is here to level the playing field, giving amazing games the spotlight they deserve. This isn’t just about a better platform—it’s about lifting the entire online casino ecosystem and helping the best ideas succeed. We’re all in on this.”

Slot Showcase has already integrated over 20 studios including Red Tiger, Light & Wonder, Wazdan and PlayDigital. It will soon add a news feed, industry insights, a weekly newsletter, giving subscribers a snapshot of upcoming game releases, and a podcast series featuring innovative voices from studios, aggregators and operators.