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BETBAZAR strengthens product line-up with GR8 Tech partnership

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Industry-leading B2B iGaming marketplace unveils collaboration with the high-performance sportsbook and iGaming platform provider to supply even more solutions to clients

Betbazar – the innovative technology company behind the world’s leading B2B iGaming marketplace – has this month revealed details of a recent partnership with GR8 Tech that will enable it to provide an impressive array of sportsbook solutions to customers.

With GR8 Tech being one of the industry’s most forward-thinking providers of sportsbook and iGaming platform software, the collaboration means all BETBAZAR clients will be able to choose from a wide range of products aimed at providing a more immersive online experience to players.

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While GR8 Tech’s award-winning sportsbook platform, MTS (managed trading services), and streamlined iFrame will all be available via the BETBAZAR marketplace, the star of the show from an operator’s perspective will certainly be the company’s critically acclaimed sportsbook data feed.

GR8 Tech developed this innovative solution to empower iGaming companies to supply an enhanced sportsbook experience to their customers. The GR8 Feed delivers real-time odds, scores, and statistics on approximately 100,000 events from the industry’s most trusted providers.

Covering everything from esports to American football, the feed itself is seamlessly integrated through an API and can harness the power of artificial intelligence to deliver live alerts and a dashboard that breathes life into customers’ statistics. All of this is backed up by bulletproof security features and a dedicated support team that’s available 24/7, 365 days a year.

Given the data feed’s scope to improve clients’ revenue streams and the myriad benefits offered by all of the other GR8 Tech solutions, the partnership will further establish BETBAZAR’s marketplace as the go-to destination for customers’ iGaming needs. Both parties are already looking forward to the numerous opportunities the collaboration should bring.

Alex Iaroshenko, Chief Executive Officer at BETBAZAR, said: “It goes without saying that if you want to be the iGaming industry’s leading B2B marketplace, you have to be able to offer the best products available – and in GR8 Tech’s innovative range of sportsbook solutions, we believe we’ve found a selection of services that will empower operators to offer a best-in-class user experience.

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“Covering everything from sportsbook platforms, managed trading services, and the company’s celebrated data feed, the GR8 Tech products available in our marketplace will ensure we remain at the forefront of innovation while also offering a comprehensive range of options to customers.”

Oleksandr Feshchenko, Deputy CEO & CRO at GR8 Tech, said: “At GR8 Tech, we really believe in the quality of our products and their potential to help operators stand out and maximise their revenue streams – so the next step is obviously to ensure they’re seen by as many customers as possible.

“By partnering with BETBAZAR and making our solutions available via their industry-leading B2B worldwide marketplace, we’ll be able to guarantee that even more prospective clients will have access to the services we offer. This will in turn allow us to empower even more operators to provide an enhanced experience to their end users.”

The post BETBAZAR strengthens product line-up with GR8 Tech partnership appeared first on European Gaming Industry News.

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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