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Française des Jeux Achieves Significant Efficiency Gains with UiPath’s AI-Powered Automation

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UiPath, a leading agentic automation and AI software company, today announced that La Française des Jeux (FDJ), France’s top gaming operator, has successfully implemented the UiPath Platform to revolutionize key business processes through three innovative projects. This transformative initiative has also earned FDJ recognition as a winner of the UiPath AI25 Awards, celebrating the most innovative uses of AI and automation.

FDJ is the leading French gambling and lottery operator, serving over 25 million players through nearly 30,000 points of sale across 11,000 municipalities. With annual stakes of €20.6 billion, including €2.5 billion in digital stakes, FDJ generates €2.5 billion in revenue and contributes €4.1 billion in public levies on gambling. The company employs nearly 2,700 people and sustains over 55,300 jobs throughout France.

Key highlights of FDJ’s AI and automation implementation with UiPath:

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  • ACPR (Autorité de Contrôle Prudentiel et de Résolution) Project: Automated retailer registration process using UiPath Document Understanding saves 250 working days annually, accelerating revenue generation across FDJ’s extensive retail network

  • NIV (Nouvelle Identité Visuelle or New Visual Identity) Project: AI-powered image analysis will ensure 100% verification of new visual identity across 30,000 retail locations, maintaining brand consistency once implemented

  • Mails Fournisseurs Project: AI-driven email management system, leveraging UiPath AI Center, which processes 10,000 supplier emails annually, will significantly reduce manual workload for FDJ’s finance team

Nicolas Bouttier, Head of Process Automation at FDJ, said: “These projects showcase the transformative power of UiPath’s AI and automation solutions across our operations. We’ve not only achieved significant time and cost savings but also improved accuracy and enabled our team to focus on higher-value tasks, which is crucial for maintaining our position as a leader in the industry. The recognition as a UiPath AI25 Award winner further validates our innovative approach to leveraging technology for business transformation.”

The ACPR project, a partnership with the Directorate General of Public Finances (DGFiP), automated the registration process for 30,000 retailers offering a new payment service. UiPath Document Understanding extracts and verifies retailer information, saving 20 minutes per retailer and processing 6,000 retailers annually. This streamlined process allows retailers to offer FDJ new products sooner, directly impacting revenue.

In the NIV project, AI-powered image analysis shifted quality control from sample-based to 100% verification of FDJ’s new visual identity installation across its retail network. This comprehensive approach ensures accuracy and completeness in brand representation, critical for a company with FDJ’s extensive retail presence.

The Mails Fournisseurs project employs multiple AI models, including UiPath AI Center for natural language processing, to manage supplier emails. The system automates classification, data extraction, and response generation for invoices and payment status queries. While responses are currently validated by the accounting team, the goal is full automation, promising significant time and resource savings for FDJ’s finance operations.

Mark Gibbs, President of EMEA and APJ at UiPath, said: “FDJ’s success demonstrates how UiPath’s comprehensive AI and automation technologies are driving innovation and operational excellence across all industries. Its strategic use of the UiPath Platform showcases the potential for enhancing employee experiences, optimizing resources, and achieving key business goals, even for organizations operating at a national scale. We’re proud to recognize FDJ as a UiPath AI25 Award winner, highlighting its position as a leader in leveraging AI and automation to drive transformative outcomes.”

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The post Française des Jeux Achieves Significant Efficiency Gains with UiPath’s AI-Powered Automation appeared first on European Gaming Industry News.

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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