partnerships
TDT-Unibet to Launch New Identity for 2025 and Upgrades Main Title Sponsorship
After two very successful years for the TDT-Unibet ProTeam, the UCI ProTeam will continue as the Unibet Tietema Rockets. With Unibet stepping up as the first naming partner of the team in a new multi-year agreement with the team, the Unibet Tietema Rockets will become the first team in professional cycling with a franchise name. This development marks a huge step in the team’s ambitions towards its first Tour de France participation.
With a UCI Continental license in 2023 and a UCI ProTeam license in 2024, TDT-Unibet has developed itself from a new cycling team into a well established name in the pro cycling pyramid in no time. With its first wins under the belt and their huge WorldTour debut earlier this year in the Amstel Gold Race, the team has made a name for its colorful appearance, both on and off the bike.
In 2025, the team will introduce its Rockets identity and team name as part of its international expansion. The team’s ambition was always to create one of the biggest international cycling teams in the world and reach the Tour de France.
“To do so, we need to develop our riders’ level, attract more global partners and tell our story in the best way possible. Our goal is to be the best followable team for cycling fans around the world. With the new Rockets identity, we take a big step forward in creating a sustainable organization and hopefully accelerate our growth as a team,” team owner Bas Tietema said.
After two successful years as TDT-Unibet, Unibet will become the team’s first title sponsor for the coming years in a new global partnership. For 2025, the Unibet Tietema Rockets have applied to race on a French UCI ProTeam license.
“We’re incredibly proud of the team’s development and how they’ve worked towards our joint goal, the Tour de France. The team has a huge potential and has already proven they are capable of developing very quickly. From the beginning, their ambition, entrepreneurial spirit and the way they present themselves has been something that has inspired us and has been refreshing to the sport. We can’t wait to see the Rockets in action and grow to the next level,” said Neil Banbury, Chief Commercial and Marketing Officer at Kindred Group.
“Every cycling team starts out with that one dream, the Tour de France. We have been working towards that dream for a long time and probably exceeded the expectations of many already. We are very proud of the development so far and now we’re taking a big step towards realizing those dreams,” Tietema said.
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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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