partnerships
Believe the hype: Match Hype and Abelson Info join forces
Match Hype, the award-winning company that allows operators and affiliates to create short-form video content that captures the thrill of live sports, has struck a breakthrough partnership with leading odds and data provider, Abelson.
Match Hype is revolutionising the way operators and affiliates acquire and retain bettors with its sophisticated video technology that automatically turns raw sports data into thousands of daily videos, translated into 30+ languages, with custom branding.
The videos are directly integrated into the sportsbook/affiliate website/app and can also be shared on social media. For operators, Match Hype has recently launched a Bet Builder Insights in Video product, providing players with a new way to access stats and insights to make informed betting decisions.
The deal with Abelson brings this technology to the data and odds provider’s customers for the first time. Abelson already has a proven track record of delivering odds and data solutions with an unmatched level of accuracy and speed.
The partnership with Abelson comes off the back of a busy few months for Match Hype, which won the iGB Launchpad competition as part of iGB Live in Amsterdam. It then won the SBC First Pitch prize at last month’s SBC Summit in Lisbon.
Radek Psurny, CEO and Co-founder of Match Hype, said: “We have years of experience in dynamic video technology, but we are a new player in the iGaming field. That’s why it’s important for us to have partners with a strong reputation in the industry, such as the amazing team at Abelson.
“Our solution allows operators and affiliates to acquire and retain players at scale through the medium of video and thanks to the state-of-the-art technologies we use, they can do this automatically. This makes Match Hype an absolute game-changer.”
COO of Abelson’s pricing division, Abelson Odds Jeevan Jeyaratnam, added: “We are thrilled to be assisting the SBC Summit First Pitch winners, Match Hype, with market penetration and product development. Radek Psurny and Co-founder Filip Koubek have created a genuinely fantastic engagement product.
“To be able to be among the first to showcase this to our partners is a major coup for Abelson, further strengthening our position as a true market leader.”
The post Believe the hype: Match Hype and Abelson Info join forces appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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