partnerships
Love to Playzia: Studio Partners with First Look Games
Playzia, an innovative online casino games developer, has joined forces with First Look Games to supercharge its market presence. This strategic partnership empowers Playzia to showcase its player-centric games directly to a vast network of affiliates, amplifying its global reach and player engagement.
Established in 2024 by an industry veteran with over 20 years of experience in engaging players with games, Playzia aims to become a leading online casino games content developer and distributor. The studio focuses on producing high-quality, innovative, and localised games that players love to play, including new mechanic slots, classic slots, jackpot games, table games, instant win games, crash games, and mini probability games.
With a strong launch roadmap featuring a steady stream of two new games every month, consistently on time, and three releases per month planned for 2025, Playzia is driving momentum from day one. Exciting branded content is also in the pipeline.
By joining First Look Games, Playzia gains access to a network of approved affiliates and a branded game library where it can upload game sheets, logos, images, videos, and demo links for its entire portfolio. This allows affiliates to create accurate and engaging content such as reviews and previews, enhancing Playzia’s visibility among players worldwide.
Affiliates can download assets individually or in bulk, and Playzia has the option to offer select affiliates a “first look” at upcoming releases. This enables the creation of pre-launch content that builds anticipation and excitement ahead of new game launches.
Tom Galanis, CEO at First Look Games, said: “We are delighted to welcome Playzia to the First Look Games platform. Playzia’s dedication to innovation and delivering fun, player-driven games aligns perfectly with our mission to connect game studios with affiliates for effective promotion. We look forward to helping them reach new audiences and achieve their vision of becoming a leading content developer in the online gaming industry.”
Playzia commented: “We’re excited to partner with First Look Games, a leader in game marketing and affiliate connections. This partnership amplifies Playzia’s marketing efforts, giving us the right tools to showcase our entire portfolio. By leveraging First Look Games’ platform, we can enable affiliates to produce accurate content that drives player interest globally. We’re eager to see the impact this collaboration will have on our growth and success.”
The post Love to Playzia: Studio Partners with First Look Games appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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