SPOTLIGHT SPORTS GROUP LAUNCHES HALO CONTENT DESTINATIONS

Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has today announced the rebrand of its content site builds to ‘Halo Content Destinations’.

Halo – Spotlight Sports Group’s premium content destinations built for sports betting, horse racing and fantasy sports – evolved from the ever growing need for sports-related content.  While not every company has the technical resources to build specialist sites and provide bespoke, engaging content, Spotlight Sports Group does and it comes with decades of experience in the space.

Spotlight Sports Group content destinations have already been utilised by companies such as William Hill and Sky Bet, for major sporting events. Whilst always on site builds have been undertaken for Matthew Berry’s Fantasy Life and a number of other global partners.

Halo is built on a proprietary platform and is an ideal solution for rights holders, sports media organisations, affiliates and operators who are seeking to leverage content for their wider business. The combination of the technical platform and the ability to create and manage the engaging and insightful content, which is available in any language, allows Halo Content Destinations to stand out as a leading content service in the sports, betting and fantasy sectors.

Sam Houlding, Director of B2B for Spotlight Sports Group, explained the importance of the Halo: “Content has become a non-negotiable for operators, affiliates and rights holders in the current climate and with the rebrand of our unique content destination offering to Halo, we want to put our name at the forefront of that conversation. With capabilities in any language, across multiple sports, SEO tools and access to quality sports data feeds, Halo Content Destinations is an all-in-one solution for anyone looking to increase fan engagement or monetise their offering via subscriptions or sports betting”.

Eliot Crist, CEO of Matthew Berry’s Fantasy Life, shared the benefits of using Spotlight Sports Groups’ content solutions: “We talked with the team at Spotlight Sports Group and were able to get a site up within 45 days and immediately started to deliver value to the end user. From there we were able to build tools that our users were seeking to keep them on our platform.”

Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries. To find out more about the services provided, including Halo Content Destinations, please visit spotlightsportsgroup.com/