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Flutter UKI Launches “Cash4Clubs” Programme

Acting on its commitment to Do More for Communities, Flutter UKI is providing 200 community sporting organisations across the UK and Ireland with the opportunity to apply for grants of £2,000 to improve their facilities, purchase new equipment, run coaching programmes and drive participation in sports.
Last year’s winners included Basa in Rochdale, which runs fitness classes for over 60’s women, the Gosport Bowmen archery club in Hampshire and the London Wheelchair rugby club – who sent four players to the ParalympicsGB squad in Paris.
Of the clubs awarded funding last year, over 85% said they had been able to deliver more activities – and a total of 9000 new people aged 18 or over had engaged in health and fitness programmes as a result.
Dame Caroline Dinenage, Conservative MP and chair of the cross-party DCMS Select Committee, said: “I hope that grassroots clubs will make the most of the opportunity to apply for a Cash4Clubs grant.
“These clubs do great work in our communities, bringing people together, getting them active and developing new skills and passions. This money will make a huge difference.”
Since Cash4Clubs was launched in 2008, nearly £6 million has been invested into community sports by Flutter through its brands, which include Paddy Power, Sky Betting & Gaming, Betfair and tombola.
Ian Brown, Chief Executive of Flutter UKI, said: “The stunning success of Team GB at the Paris Olympics and Paralympics once again highlighted the power of sport. We hope Cash4Clubs can play an important part in helping at the grassroots level by enabling small clubs to play an even bigger role in their community.
“There are priceless benefits in people trying out a sport for the first time, getting active or having the confidence to take their hobby to the next level. We believe this programme can make a real difference in the areas that need it most.”
Flutter UKI is working with leading UK charity Sported to deliver the Cash4Clubs programme. Two hundred bids will be selected for funding by the awards panel, with a particular emphasis this year on clubs in impoverished areas trying to boost participation.
Sport England has a 10-year to improve the lives and communities in England through physical activity and sport.
While sports activity has recovered from the pandemic, a parliamentary report last year warned there has been little progress in tackling barriers to participation in sport and physical activity across England.
The House of Commons Public Accounts Committee said nearly two in five adults in England still do not meet guidelines for recommended activity.
Sarah Kaye, Chief Executive of Sported, said: “We continue to see people who are increasingly at risk of being unable to access the benefits of sport because of the growing financial challenges faced by grassroots groups.
“It’s a privilege to partner with Flutter on Cash4Clubs and we will ensure.”
One of last year’s winners, Welcome House Hull, used the Cash4Clubs grant to help set up Acorn FC, a football team made up exclusively of refugees and asylum seekers. They went on to make history by playing the first competitive match in the UK between asylum seeker teams.
Shirley Hart of Welcome House, commented: “We formed our football team Acorn FC and with the money from the grant we could be taken seriously as we could practise more, appear more professional, play better. We teamed up with Active Through Football and made history by playing the first inter-city asylum seeker competitive football match. We could not have done this without your grant.”
Craig Streeter, Vice Chairman of the London Wheelchair Rugby Club, said: “We appreciate all donations of any amount and would like to say a huge thank you to Cash4Clubs. These donations help fund anything from tournaments to tape and are essential in the progression of the club and our members.
“We certainly do encourage other clubs to apply for the scheme. Wheelchair Rugby is an expensive sport, and any ease of financial burden helps our players from grass roots to Paralympic glory.”
The post Flutter UKI Launches “Cash4Clubs” Programme appeared first on European Gaming Industry News.
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Amusnet Sponsors the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025

Amusnet has been announced as the official sponsor of the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025. Renowned for its commitment to immersive gaming experiences, Amusnet is supporting this distinctive category with a 10,000 FTN prize pool, further reinforcing its dedication to creativity and innovation in the iGaming sector.
Honouring Excellence in NFT Marketplace
The Most Traded NFT Collection category celebrates the collections that have made the biggest impact in the NFT marketplace. From eye-catching designs to real-world utility, these standout projects have captured the attention of traders and collectors alike. With Amusnet’s support, the awards will recognise the visionaries behind the most traded collections shaping the future of digital ownership.
Yerevan at the Centre of Innovation
From 8–11 July 2025, Yerevan will become the focal point of the iGaming world as it hosts Harmony Meetup 7 featuring Fasttoken alongside the Ortak x B.F.T.H. Arena Awards. This four-day event will bring together global leaders, creatives, and innovators to celebrate excellence, share insights, and explore the technologies shaping the next chapter of digital entertainment.
Amusnet and BetConstruct: A Vision-Aligned Partnership
The partnership between Amusnet and BetConstruct is rooted in a shared vision of driving innovation and delivering world-class player experiences. Together, the two companies are redefining the boundaries of the iGaming industry, transforming ambitious ideas into impactful, forward-thinking solutions. Their collaboration is more than a strategic alliance, it is a joint commitment to shaping the future of iGaming.
With a focus on innovation, collaboration and industry recognition, the event promises to deliver an unforgettable experience in the heart of Armenia.
The post Amusnet Sponsors the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.
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Premier Bet Announces Francis Ngannou as its Pan-African Brand Ambassador

Premier Bet, the leading sports betting and online casino brand, has announced the renewal and expansion of its partnership with Francis Ngannou as its Pan-African Brand Ambassador. This exciting partnership will see Francis Ngannou feature in Premier Bet’s upcoming marketing campaigns, promotional activities and CSR projects.
Francis Ngannou, former UFC Heavyweight Champion, professional boxer and now Chairman of PFL Africa has signed as Premier Bet & Partners Brand Ambassador until 2027. Renowned globally for his knockout power and inspiring rise from humble beginnings in Cameroon to the pinnacle of global combat sports, Francis Ngannou embodies resilience, ambition and African pride — qualities that strongly align with Premier Bet’s identity and mission.
Alexandre Qader, Director of Operations at Premier Bet Cameroon, said: “We are thrilled to extend the collaboration with our great champion Francis Ngannou and broaden his connection to the Premier Bet family and beyond. I think we clearly share the same visions. We have the same ambitions in Cameroon and now on a Pan-African scale. Francis’ passion, drive and humility make him an ideal partner for us as we continue to grow our brand and connect with our customers.”
Francis Ngannou said: “We’ve already been working together for three years and I’m excited to move forward in this collaboration, to deepen our relationships and get to know each other better. By expanding the partnership across the entire African continent, this solidifies my trust and commitment to the brand.
“Premier Bet is a company that shares my commitment to fair play, a passion for sport and a focus on the customer and their communities.”
As Brand Ambassador, Francis Ngannou will play an active role in promoting responsible gambling, participate in exclusive events, provide expert insights and champion CSR projects that aim to uplift African communities.
This strategic partnership is a significant milestone in Premier Bet’s journey on its mission to continue as the No.1 gaming brand in Africa.
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REEVO Welcomes MEGAFAIR to its Growing Aggregation Network

REEVO, the leading B2B games aggregator known for its innovation in the iGaming ecosystem, has announced a strategic partnership with MEGAFAIR, an emerging pioneer in next-gen gaming experiences. This collaboration marks a significant step forward in REEVO’s mission to deliver high-quality content to operators and players worldwide.
MEGAFAIR has carved a distinct identity in the industry by blending traditional game mechanics with engaging and visually captivating experiences. Now, through REEVO’s best-in-class aggregation platform, MEGAFAIR’s portfolio of high-quality, competitive games will be available to a global audience, instantly accessible via a single API integration.
This partnership expands MEGAFAIR’s content distribution while offering REEVO partners access to a differentiated product category that’s capturing the attention of a new generation of iGamers.
Yan Shif, Co-founder and CEO of MEGAFAIR, said: “It’s not just hype, it’s a truly new level for our team. Partnering with REEVO is a game-changer for MEGAFAIR. Their unparalleled aggregation capabilities and commitment to operator success perfectly align with our vision. This alliance will not only enhance the delivery of our top-tier games, but also enable us to leverage REEVO’s advanced promotional tools to boost player engagement, satisfaction, and retention.”
His statement highlights the strong synergy between both companies and the shared benefits operators can expect from this collaboration.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with MEGAFAIR adds a bold and refreshing edge to the REEVO content universe. Their fusion of innovation, entertainment, and quality is exactly what today’s iGaming landscape demands. We’re excited to integrate their titles into our platform and look forward to introducing this dynamic new offering to our operator network. This is just the beginning, our partners should stay tuned for what’s next.”
The post REEVO Welcomes MEGAFAIR to its Growing Aggregation Network appeared first on European Gaming Industry News.
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