Balkans
Belatra Games enters Serbian market through strategic partnership with MerkurXtip

Belatra Games, the specialist online slots developer, has entered the Serbian market for the first time through a strategic partnership with Serbian sports betting and gaming operator, MerkurXtip.
This collaboration marks a significant milestone in Belatra’s ongoing efforts to broaden its European presence. MerkurXtip is a distinguished member of the German-based Gauselmann Group and has risen to become a key player in both offline and online gaming sectors across Serbia.
Through this partnership, Belatra Games will bring its entire portfolio to the Serbian market, offering players a rich selection of entertainment options. From classic slot games like the ‘Fruit Cocktail’ series to cutting-edge slots featuring a variety of bonuses, to multiple types of roulette (including European and American versions), bingo, and instant-win scratch games, Belatra’s offerings promise to captivate the Serbian gaming community.
Mikhail Voinich, Chief Business Development Officer, commented: “Partnerships are a cornerstone of Belatra’s development strategy, enabling us to expand our reach into new markets. Collaborating with MerkurXtip, a partner recognised for its expertise and professionalism in the Balkans region, has been a seamless and rewarding experience. In addition, the whole process has been supervised by our partners for the Balkans region, iGaming Advisor, who have assisted us every step of the way.”
Nenad Aleksić, Head of Online Business at MerkurXtip, followed: “This partnership strengthens Merkurxtip’s position as a leading gaming operator, offering an innovative gaming experience with original content through a diverse selection of exciting casino games now available on our platform.”
The post Belatra Games enters Serbian market through strategic partnership with MerkurXtip appeared first on European Gaming Industry News.
Balkans
Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal

Country’s national lottery operator chooses Playson to enhance content offering with more immersive games
Playson, an accomplished iGaming industry supplier, has continued its growth in Croatia by launching with the country’s national lottery operator, Hrvatska Lutrija.
Following an integration via the Bragg Hub aggregation platform, a host of Playson’s leading titles will be made available to Hrvatska Lutrija players including Royal Coins 2: Hold and Win, 3 Pots Riches: Hold and Win and Coin Strike: Hold and Win, significantly boosting the lottery’s online casino offering.
Since becoming an independent organisation for the Croatian lottery in 1973, Hrvatska Lutrija has expanded its renowned portfolio to provide captivating digital slots and table games, as well as continue to run numerous charitable projects to tackle social issues across the country.
This partnership adds to Playson’s recent success in Croatia and marks another step in the supplier’s ongoing expansion across Europe’s most mature markets.
Blanka Homor, Sales Director at Playson, said: “Croatia remains a vital region for us at Playson and we’re thrilled to continue strengthening our market presence through the country’s national lottery operator.
“Hrvatska Lutrija boasts a commendable player base and we look forward to their users enjoying our array of graphically-advanced slots. We are eager to provide even more quality games to operators of all types and sizes.”
Ignacije Čutura, CEO at Hrvatska Lutrija, said: “Playson has consistently launched some of the industry’s most memorable slots over the last few years and we are delighted an array of their top performing titles are now available to our players.
“This partnership underlines Hrvatska Lutrija’s commitment of ensuring our slot offering continues to be the most stimulating and engaging on the market and we look forward to watching our new partnership with Playson flourish.”
The post Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal appeared first on European Gaming Industry News.
Balkans
CT Gaming Expands in Macedonia with a Landmark Installation

CT Gaming has marked a significant milestone with the debut of its latest multigame, Diamond King 4, at Princess Casino Gevgelija. As part of the exciting launch, ten NEXT slot cabinets, equipped with a premium stand and innovative iDeck, have been successfully installed, setting a new standard for gaming excellence.
Staying ahead of industry trends, the iDeck enhances gameplay with intuitive navigation, allowing players to immerse themselves in captivating content effortlessly.
“We are excited to introduce Diamond King 4 to the Macedonian market. Paired with the premium NEXT slot cabinet, this combination embodies CT Gaming’s innovation and commitment to exceptional gaming experiences,” said Biser Bozhanov, Director of Strategy and Business Development at CT Gaming.
Guests at Princess Casino Gevgelija can now explore 40 thrilling titles, including 20 linked to the upgraded progressive jackpot – Diamond Tree Deluxe, offering bigger rewards and heightened excitement. The multigame pack seamlessly blends classic favorites with fresh new releases, catering to a wide range of player preferences. Additionally, the Buy Bonus feature adds another layer of excitement, making gameplay even more engaging and memorable.
“We are grateful to our partners at Princess Casino Gevgelija for their trust. We believe this installation will further reinforce our strong presence in the Macedonian market and set the stage for future growth,” Mr. Bozhanov added.
The post CT Gaming Expands in Macedonia with a Landmark Installation appeared first on European Gaming Industry News.
Balkans
BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.
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