SIS partners with Admiral to continue global expansion of esports product

SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has gone live with renowned casino operator Admiral, delivering its comprehensive eSoccer portfolio into regulated online markets in Europe.

Facilitated by a recent distribution agreement with Genius Sports, the integration of the complete suite of H2H Global Gaming League™ eSoccer matches will see Admiral both online and in retail benefit from the increase in wagering opportunities provided by the event-based product, which is proven to maximise engagement and margin for operators.

Admiral’s presence across the UK, Spain and Austria will also soon benefit from the addition of eBasketball, taking the number of high-integrity esports events the operator can offer its customers to over 150,000 per year.

Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is proven to add as much as 10% in value to operators. Professional highly skilled gamers take part in all eBasketball and eSoccer matches which are produced entirely in-house and include tools and features that provide unique experiences.

It is the only esports product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, the highest possible accreditation created to set unmatched levels of integrity and safety in the industry, with trained referees overseeing every contest.

Boasting a strong footprint across land-based casinos, Admiral also has a vast online casino and sportsbook offering which will be enhanced further through this partnership with SIS.

Angel Calderon, Head of Sales across LatAm and Iberia at SIS, said: “We are delighted that our Competitive Gaming products eSoccer and eBasketball are launching as part of Admiral’s product offering, which is a testament to the high-performance of our end-to-end solution which significantly elevates wagering experiences for bettors. We look forward to working with Admiral and maximising the potential of our engaging product.”

Felipe Ludeña, Managing Director at Admiral, said: “Admiral has established itself as one of the leading operators across Europe and we are always looking for new ways to enhance the experiences that we provide. The H2H Global Gaming League™ is a proven product that offers wide appeal to bettors, and we are confident audiences will enjoy the offering.”