Press Releases
SBC Launches WE Initiative to Empower Women in Gaming, Backed by Dedicated Allies

SBC doubles down on its mission to uplift women in sports betting, iGaming, and related fields with the launch of the Women Empowerment Initiative (WE).
WE aims to connect, educate, and empower women, fostering a community of strong, inspired leaders ready to make an impact.
Starting this September, SBC will roll out a special program at the SBC Summit, held at Feira Internacional de Lisboa on 24-26 September.
Groups such as All-In Diversity Project, Brazil-focused Association of Women in the Gaming Industry (AMIG), LATAM-facing Asociación Femenina de Gaming (ASFEG), Global Gaming Women (GGW), SheEOs, Malta-based Women in Gaming Group, and Women in Gaming – African Chapter are already backing this effort to unite and empower women.
Lucía Mouriño, VP Relationships LatAm, SBC: “Drawing 25,000 delegates from around the world, this flagship event is the perfect opportunity for us at SBC to partner up with leading organisations, associations, and groups dedicated to empowering women.
“As an event organiser, we are committed to providing a space for women in our male-dominated industry to discuss what matters to them. We are very pleased with the overwhelming support from our allies worldwide.”
SBC has a history of actively raising awareness about the challenges women in the industry face by hosting networking breakfasts at all its events and curating conferences specifically designed to unite women through mentorship, tailored content, and special features.
Notably, the latest edition of CasinoBeats Summit in May dedicated an entire day to women in gaming, starting with a relaxing yoga session and ending with a poker tournament, providing a holistic, empowering, and fun experience.
With the Lisbon conference less than two months away, SBC is now expanding its mission. Formalising this initiative by giving it a name and purpose marks the first step in showcasing the company’s commitment to creating a year-round support network that extends beyond SBC Summit and other events.
The SBC Summit 2024 itinerary will feature a robust program designed to foster connections among women. Highlights include a dînatoire, a dedicated meet-up on the expo floor with curated ice-breakers, the beloved GGW breakfast tradition, and conference content addressing the most relevant issues facing women in our industry.
Furthermore, SBC will hold a small special recognition ceremony for two outstanding women in the industry who have not only excelled professionally but have also dedicated themselves to mentoring and advocating for women in sports betting and iGaming.
Mouriño added: “As we embark on this initiative, it’s important to honour and celebrate both an established legacy and an emerging star committed to empowering her peers, without waiting for everything to be perfectly in place.”
The post SBC Launches WE Initiative to Empower Women in Gaming, Backed by Dedicated Allies appeared first on European Gaming Industry News.
Press Releases
James O’Kelly Appointed Head of Corporate Development at SolutionsHub

SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.
Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.
In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.
“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”
James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.
The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.
Industry Awards
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards

The studio is shortlisted for the “Brand of the Year – B2B” category
ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.
The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.
ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”
The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.
The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.
Giorgia Kasat
Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry
Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development
Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.
Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.
“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.
Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”
Reals Expands Workforce and Strengthens Market Presence
Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.
Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.
With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.
The post Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry appeared first on Gaming and Gambling Industry in the Americas.
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