Yahoo Sports Redesigns its Fantasy App

Yahoo Sports has made a significant update to how Yahoo Fantasy fans experience the app this season. The update comes with a new modern design as well as features to simplify navigation. In addition, Yahoo Fantasy will add several new content offerings to position itself as a fantasy-only news source for fans.

“The redesign is not about altering or fundamentally changing but enhancing, adding some modern aesthetic and design to it. We haven’t really undergone a major change or release here aesthetically in UX in about seven years. We think that there is a lot that we can do that showcases the work, and the good work that we do that we haven’t done a good job at elevating,” Yahoo Sports President Ryan Spoon said.

The app’s new design is focused on making sure users have an easier time maneuvering the app while staying in it, thanks to a new global navigation feature with three tabs: Home (team scores, real-time data updates, fantasy matchups, player availability and league standings), News (analytics and advice from Yahoo Fantasy experts) and Scores.

A driving principle for Yahoo Sports is to create a smart fantasy player with a full understanding of how to both use the game and manage their team. To achieve this, Yahoo Sports is introducing multiple types of new content for the upcoming football season:

• The Yahoo Fantasy Forecast featuring Matt Harmon to deliver news and analysis five times a week.
• Fantasy U – an online guide for players to learn about the app and improve their team.
• The Get to the Points newsletter by Andy Behrens and Scott Pianowski.

Existing content such as Yahoo Fantasy Football Live will continue, airing twice a week. Tera Roberts joins Yahoo Sports as their newest fantasy analyst.

“Making a smarter fantasy player is actually relatively tangible. It’s about making you better at the gameplay, able to understand what you’re watching, and understand how to manage your team. A goal for us is that hopefully you play on Yahoo, but if you don’t, I still want you to use the app and get value out of our analysis and rankings,” Spoon said.

Along with the app update, Yahoo Sports partnered with NBC Sports to create a sweepstakes awarding the winning fan one million dollars, to promote fan engagement for both the app and games on NBC.

“We’ve had a longstanding relationship with NBC, and it’s something Yahoo is very proud of. NBC has a fabulous lineup in NFL this year, three games the first week across their properties. We looked at this together to figure out how to integrate what they do wonderfully and what we do wonderfully on the fantasy side, to put those together in a way that unites and drives a benefit to the game,” Spoon said.