Press Releases
Will Bitcoin Halving Influence iGaming? SOFTSWISS H1’2024 Overview

The second quarter of 2024 was marked by a historical event: the Bitcoin halving. Did this event affect the iGaming market? SOFTSWISS shares insights in its quarterly “State of Crypto” overview.
What is Bitcoin Halving?
The Bitcoin halving occurs approximately every four years or every 210,000 blocks, reducing the reward for mining new blocks by 50%. Since Bitcoin’s launch in 2009, there have been four halving events: in 2012, 2016, 2020, and 2024. These events are crucial for maintaining Bitcoin’s scarcity and controlling inflation, ensuring the total supply never exceeds 21 million coins. Historically, each halving has been followed by a rise in Bitcoin’s price due to reduced supply and increased scarcity.
According to blockchain experts the recent halving may lead to new regulations that ensure fairness, responsible gambling, and anti-money laundering measures in the crypto-driven iGaming sector. The halving is also expected to increase Bitcoin’s value, potentially benefiting Bitcoin-friendly iGaming brands. The adoption of crypto-friendly solutions can enhance player trust and transparency.
Post-Halving iGaming Market Overview
SOFTSWISS experts analysed the data gathered from around 250 crypto-friendly brands powered by the company that engaged in crypto transactions during the first half of 2024. The index increased by 13% since the beginning of the year.
In absolute terms, the Total Bet Sum, encompassing both fiat and crypto, grew by 46.6% in the first part of 2024 compared to the same period of the previous year. The Total Bet Count showed an even greater increase, surpassing 51.7% in H1 2024 compared to H1 2023.
Ongoing analysis since early 2022 indicates that fiat bets are experiencing more growth compared to crypto bets. Comparing the first half of 2024 to the same period in 2023, the Fiat Bet Sum increased by 65.2%.
Andrey Starovoitov, Co-CEO at SOFTSWISS, shares his opinion: “The increasing wealth of the middle class boosts disposable income and spending on entertainment. Technological advancements make online games and various payment methods more and more accessible. The expansion of regulated markets where iGaming is being legalised provides a stable and secure environment for both operators and players. These elements together foster a thriving industry, encouraging innovation, competition, and a broader reach to diverse audiences.”
Cautious Approach to Crypto Gaming
In the first half of 2024, the Crypto Bet Sum shows a modest 2.3% increase compared to the same period of the previous year. As fiat rates grow much faster than crypto rates, the share of crypto bets noticeably decreased in 2024, settling at 20.6%.
At the same time, the H1 2024 Crypto Bet Count shows a decrease of more than 20% year-on-year. Notably, the review of the first quarter of the year showed a relatively stable position of the Crypto Bet Count.
Andrey Starovoitov, adds: “The anticipated impact of the Bitcoin halving on the market, coupled with the strengthening of the Bitcoin exchange rate in the first half of the year, may lead to a more cautious attitude among players towards using cryptocurrencies. However, the average crypto bet is increasing, positively impacting the overall Crypto Bet Sum. As Bitcoin’s exchange rate fluctuates, we expect some players to adopt a more careful approach to using their Bitcoins.”
Analysing crypto bets reveals that around 93% are facilitated via the in-game currency conversion tool, which allows operators to engage players with cryptocurrency assets in games originally designed for fiat. The proportion has remained stable through the first half of the year. The operators who adopt the tool are gaining a competitive edge in the market.
Bitcoin’s Share Drops
Bitcoin, Litecoin, Ethereum, Tether, and Dogecoin create the top five most popular cryptocurrencies in iGaming. This list has remained stable over the years, with some shifts in their rankings.
Bitcoin experienced a decline of around 23 p.p. in the first half of 2024 compared to the first half of 2023. This could be attributed to the strengthening Bitcoin exchange rate and players’ commitment to save it.
The shares of other cryptos, on the other hand, have significantly increased in H1 2024 compared to H1 2023. Litecoin and Tether demonstrated growth of 8.9 p.p. and 7.1 p.p., respectively. Tether climbed to fourth place in the ranking, overtaking Dogecoin behind.
Andrey Starovoitov, Co-CEO at SOFTSWISS, summarises: “Confirming experts’ anticipations, the iGaming industry is experiencing active growth, with a fifth of all bets coming from the crypto segment. The intriguing fluctuations in Bitcoin’s position promises both increased profits and a more cautious attitude toward spending. However, every challenge brings its own opportunities. The key to success lies in adapting by investing in employee training and software development, integrating crypto processing, and ensuring your platform remains secure throughout the process.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Will Bitcoin Halving Influence iGaming? SOFTSWISS H1’2024 Overview appeared first on European Gaming Industry News.
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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
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Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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