Looking good: BGaming joins First Look Games

Innovative studio to ramp up game promotion with access to award-winning platform that directly connects developers and publishers

BGaming has taken its marketing to the next level by partnering with First Look Games, the platform that allows game studios to connect directly with affiliates for the purpose of game promotion and brand awareness.

BGaming considers itself a dynamic online casino content provider that goes to great lengths to understand player preferences so that it can produce unique and engaging games and experiences that not only meet but exceed expectations.

By becoming a First Look Games studio partner, BGaming gains access to a branded library where it can upload information and assets for its full portfolio of popular online slot games.

This includes game sheets, logos, images, videos, and even demo links so that affiliates can offer their readers free-to-play      versions of each slot. Player verification for this is carried out by Age Checked, so this can be offered to players even if they are in highly regulated markets.

Affiliates can download information and assets from BGaming’s library in bulk or for individual titles and use them to create reviews, previews, and other content about the studio’s games.

BGaming also has the ability to give a selected number of affiliates a “first look” at the information and assets for its latest releases, allowing these publishers to create content ahead of launch to build anticipation and awareness of the game before it hits casino lobbies.

Elliott Resnick, Head of Commercial at First Look Games, said: “BGaming has a portfolio of epic slot games that have really hit the mark with players. Not only does the studio know how to produce a great-looking slot, but it also knows how to develop the gameplay to match.

“The BGaming team understands the reach that publishers have with different player cohorts, and how they can join forces with these publishers and tap into their audiences through First Look Games to really elevate game promotion and studio marketing activity.”

Kate Puteiko, Chief Marketing Officer at BGaming, added: “We are really proud of the games we produce and want to make as many players as possible aware of the slots in our portfolio. This deal with First Look Games and its access to premium publishers will allow us to do just that.”