UK
BHA Appoints Katie Carr as Head of Environmental Sustainability and Tom Baker as Head of Social Impact
The British Horseracing Authority (BHA) has announced the appointment of Katie Carr as Head of Environmental Sustainability and Tom Baker as Head of Social Impact.
Funded by the Racing Foundation and overseen by the Industry Programme Group, the new roles will support British horseracing’s long-term strategy by enhancing racing’s positive role in local communities and strengthening the sport’s response to environmental challenges.
Katie Carr joins the BHA from the Goodwood Group, where she was responsible for planning and delivering the sustainability strategy across the 11,000-acre estate. She also held various commercial, partnership and community engagement roles within the Goodwood Group, having previously spent five years at The Jockey Club.
Building on the findings and recommendations from the sport’s environmental audit and current best practice, Katie will lead on developing an industry-wide approach to future-proofing racing and breeding against existing and emerging environmental challenges.
This includes how racing mitigates the risks presented by a changing climate, adapts operations in line with evolving legal responsibilities and public expectations, and harnesses existing expertise, particularly in managing the natural environment, to shape a positive future for our horses and people.
Head of Social Impact, Tom Baker, joins on a year-long secondment from The Jockey Club, where he has been responsible for developing the group’s community and social impact strategy. Prior to this he spent a decade working in Olympic and Paralympic sport, building partnerships with charities and sponsors to create programmes for positive change.
Tom will work with those already playing a leading role in this area, including Racing Together and Racing to School, to agree what British racing collectively wants and needs from its social and community activity and where the sport can have the most positive impact.
With a focus on racing’s role as a force for good, both in local communities and across wider society, the work will consider the moral, reputational and commercial benefits of a socially responsible approach, especially as the sport looks to attract the next generation of employees, investors and fans.
Tom will join the cross-industry Racing Together sub-committee group and work alongside the Racing Charities Group.
The Environmental Sustainability and Social Impact projects have been funded by the Racing Foundation, with the latter being supported the Racing Post and Godolphin, on an initial one-year basis. They will be based in the BHA’s Strategy and Change directorate, and the work will be overseen by racing’s Industry Programme Group.
BHA Director of Strategy and Change, Alison Enticknap, said: “I’m very pleased to welcome Katie and Tom to their new positions. Both bring subject-specific knowledge, understanding and expertise, alongside valuable experience of working in the racing industry – essential qualities for these cross-industry coordination roles.
“Environmental sustainability and social impact have been identified as priority areas for British racing as we continue to develop the industry’s long-term strategy. There are many people, organisations and charities doing a huge amount of good work in this space and, thanks to support from the Racing Foundation, we can work to establish what needs to be done at industry level to bolster and accelerate progress.”
Katie Carr said: “I’m delighted to have the opportunity to help shape British racing’s approach to addressing and adapting to the various environmental challenges we face.
“Racing and breeding have a direct relationship with the natural environment and I know how much activity is already underway in this space, as well as the extensive expertise that exists.
“I’m looking forward to working with stakeholders as we continue to make progress, building on the initiatives already in place and sharing best practice to help ensure the long-term sustainability of our sport.”
Tom Baker said: “From initiatives that open up development opportunities in our sport to underrepresented groups, to partnerships that help address loneliness in our communities, British racing and breeding already has a positive impact across the country. These are activities that have a direct benefit, but also help us attract the more purpose-driven recruits, participants and fans into the industry.
“I’m very grateful for this opportunity to work with individuals, organisations and volunteers to agree our social impact priorities and help drive positive change at an industry level, so that we can continue to showcase our sport as a force for good.”
The post BHA Appoints Katie Carr as Head of Environmental Sustainability and Tom Baker as Head of Social Impact appeared first on European Gaming Industry News.
Press Releases
The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool
One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
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Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
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Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
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Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
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£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
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Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
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partnerships
Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship
Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
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Press Releases
Midnite to give away £25k for every 147 maximum at this year’s Snooker World Championship
Snooker fans at this year’s World Championship will get the chance to pocket £25,000 if they witness a 147 maximum break – thanks to bookies Midnite.
Midnite are the official betting and casino partner of this year’s tournament. To celebrate, they are pledging to give away the cash prize to a random member of the Crucible crowd whenever a maximum goes in.
The Midnite Maximum will see a seat number randomly selected at the start of every session and – if a player completes a 147 break – the lucky fan in the audience will collect £25,000.
A 147 maximum is the holy grail of snooker achievements and there have been 14 in crucible history – including two during the tournament in 2023.
Jackson Page made snooker history this week, becoming the first player to complete two maximum breaks in a single pro match on his way to victory over Allan Taylor in the World Championship qualifiers.
Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. Midnite added horse racing and casino to the product mix in 2023 and Midnite’s team has grown from 60 to 110 over the past 12 months.
Co-founder Wright said: “At Midnite, we’re passionate about bringing fans closer to the games they love.
“The Crucible theatre is one of the most intimate venues in world sport and it is never more electric than when a player is closing in on a maximum break.
“With Midnite Maximum, our aim is to bring fans even closer to the emotion and tension that the players experience when achieving snooker perfection.”
Earlier this month, Midnite was announced as the official UK betting and casino partner of the 2025 World Snooker Championship.
To take part in the Midnite Maximum giveaway, fans need to be aged 18 and older and opt-in before the start of play at every session at the Crucible.
The post Midnite to give away £25k for every 147 maximum at this year’s Snooker World Championship appeared first on European Gaming Industry News.
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