Gaming Americas Weekly Roundup – July 15-21

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, has congratulated the Pennsylvania Lottery on becoming the first in the US to launch eFastPlay, a new eInstants category offered by IWG. In Pennsylvania, the Lottery is branding this new category as EZ “eInstants”. The Lottery’s new EZ category broadens the appeal of its online programme to players who prefer a more simplified instant play experience.

Advanced Casino Solutions (ACS), a leader in targeted marketing and player engagement solutions for the gaming industry, announced a significant upgrade to its cutting-edge product, the Precision Insights & Engagement (PIE) platform. This enhancement further refines the capabilities of PIE, providing even more detailed insights into visitor behaviour and setting a new industry standard for data-driven marketing.

Relativity Acquisition Corp. announced that it has entered a letter of intent (LOI) providing for a proposed business combination (the Transaction) that will result in Relativity acquiring 100% of the outstanding equity and equity equivalents of Mazaii Corp Ltd. The Transaction values the Company at an initial enterprise value of $500 million.

Innovative Technology Americas Inc. has appointed Jeff Tash as its Business Development Manager for North America. Jeff will focus on the amusement and vending industries, identifying and generating new sales opportunities. Innovative Technology specialises in note handling equipment and age and identity verification technology.

A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.

The National Council on Problem Gambling (NCPG) has launched the Tribal Advisory Council. While NCPG has worked with Tribal gaming entities for many years, the formation of the Tribal Advisory Council represents a deeper level of collaboration to address matters of responsible gambling and problem gambling that are of importance to Native American communities.

Partnerships

Bally’s Twin River announced that it has partnered with nationally recognised Maverick Gaming to elevate the poker room experience and rebrand the poker area to the Bally’s Maverick Poker Room. The collaboration aims to create the ultimate poker experience for players of all levels, increase revenue generated by the Bally’s poker offering and create new jobs. Bally’s will continue to operate and manage the poker room which consists of approximately 23 tables, all located on the smoke-free second floor of the casino.

CT Interactive has launched its games on Juegalo.com, a prominent Chilean online casino brand. This partnership marks a significant step in CT Interactive’s strategic expansion within the Latin American market, extending the company’s footprint in Chile. The integration of CT Interactive’s diverse game portfolio on Juegalo.com offers players in Chile access to a wide range of high-quality, engaging and regulation-compliant gaming content.

Ontario Lottery and Gaming Corporation has entered into a partnership with the Canadian Olympic Committee and Canadian Paralympic Committee and has become the Official Ontario Lottery Partner of Team Canada for the upcoming Paris 2024 Olympic and Paralympic Games.