Press Releases
XSOLLA BOOSTS PAYMENT PRESENCE IN ASIA THROUGH NEW PARTNERSHIPS, FOCUSING ON LOCAL GAMER MARKETS
Expanding game reach and boosting sales through localized payment channels in the Philippines, Singapore, Hong Kong, and Pakistan
Xsolla, a global video game commerce company, announces the further expansion of its payment solution across Southeast Asia, East Asia, and Pacific markets. The entry into markets unlocks new territories and optimizes existing payment channels for the most important region for gaming worldwide, representing 46% of global game revenues.
Xsolla extends its payment solution by integrating Maya, PayNow, WeChat Pay HK, JazzCash, and Easypaisa for video game developers and gamers in the Philippines, Singapore, Hong Kong, and Pakistan. With this expansion, game developers can reach over 76 million gamers across these markets and increase conversion rates through localized payment interfaces and local processing.
Maya is the fastest-growing digital bank in the Philippines and the top-rated consumer finance app on the Google Play Store and Apple Store. PayNow in Singapore is a real-time payment channel that offers universal accessibility through its broad network of banks, stringent security measures, and enhanced payment connectivity for more than 5 million users. JazzCash and Easypaisa are Pakistan’s number one digital apps, serving more than 18 million and 15 million users annually, respectively. WeChat Pay HK is a convenient mobile payment channel embraced by more than 1 million online and offline merchants in Hong Kong and beyond. It offers its services to 5 million residents.
For game publishers, large or small, looking forward to international growth—particularly within Southeast Asia, East Asia, and Pacific regions—Xsolla’s latest move offers them an invaluable resource: access not only to advanced technology and local payment solutions but also to deep market insights which come from working closely with local industry experts.
David Stelzer, President of Xsolla, comments, “We are unlocking access to five new payment channels across four booming Southeast Asia, East Asia, and Pacific markets, providing game developers with the tools to reach more gamers, improve conversion rates, and increase revenue. These markets are growing faster than the global average, with an annual growth rate of 9.47% compared to the global rate of 8.76%.
With 54% of global players in the APAC region, these predominantly younger gamers benefit from a high mobile penetration rate: 80.5% in Pakistan and over 140% in the other three countries, far above the global average of 69% in 2023. By offering local payment methods like Maya, PayNow, WeChat Pay HK, JazzCash, and Easypaisa, we’re making it easier for developers to monetize their games in one of the world’s fastest-growing gaming regions.”
The Xsolla Payments solution offers a global reach with over 700 payment methods through a highly customizable multi-platform checkout, delivering a more comprehensive selection than most payment solutions in the industry. This expansion aims to help developers monetize and distribute their games globally while building a credible local presence in Asia.
For more information about Payments in Asia, visit xsolla.pro/payments-in-asia or contact the Xsolla strategic partnerships team.
The post XSOLLA BOOSTS PAYMENT PRESENCE IN ASIA THROUGH NEW PARTNERSHIPS, FOCUSING ON LOCAL GAMER MARKETS appeared first on European Gaming Industry News.
SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.
Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.
In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.
“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”
James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.
The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.
The studio is shortlisted for the “Brand of the Year – B2B” category
ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.
The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.
ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”
The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.
The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.
Giorgia Kasat
Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry
Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development
Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.
Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.
“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.
Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”
Reals Expands Workforce and Strengthens Market Presence
Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.
Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.
With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.
The post Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry appeared first on Gaming and Gambling Industry in the Americas.
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