With the summer of football heating up, FootAR is showing how live sports can be enhanced with augmented reality. It has created a real-time companion that gamifies the sports experience and emulates player movements with 3D foosball-like figures, adding smart stats and prizes for fans.

FootAR has already made its mark in Portugal, where two notable media organisations have integrated it into their coverage. GMG (Jornal de Notícias) and SportsMultimedia (VSports) use FootAR to bring a 3D experience to Euro 2024 fans.

FootAR is one of 22 companies in the Portuguese games development and creative industries cluster eGamesLab. This ambitious R&D project led out of Madeira aims to attract and develop new talent and technology focused on the growing national video game industry.

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FootAR’s platform went live earlier this year. The initial rollout covered Portuguese league games, partnering with some of the biggest Portuguese clubs like SC Braga and CD Nacional before expanding to cover all the matches at Euro 2024. It offers real-time statistics, in-depth analysis, and seamless integration for news outlets covering live games on their websites.

Fans can relive every goal, track every pass, and stay connected to the game with real-time updates and AR-enhanced visuals. The technology allows fans to rewatch the most significant moments in a live game and view them from multiple angles, together with an accompanying audio commentary.

“We understand the insatiable appetite for football data and the desire to go beyond the final score,” says David Olim, Co-Founder of FootAR. “FootAR empowers fans to delve deeper into the action, following their favourite players, teams, and leagues, and is the perfect way for enthusiasts to analyse the beautiful game – but that’s just the start. As a father of two young children, my goal is to shape how younger generations immerse themselves in these communal experiences. Looking to the future, our interests go way beyond sports. We are starting with football, but within five years, we will have personalised experiences for clubs, artists, and brands to build their own interactive events. 

Key Features:

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Augmented Reality – relive the match’s key moments from multiple angles through 3D AR visuals, and get closer to the action with real-time data overlays to follow the game how you want to.

Custom Data Suite – access in-depth statistics for players and teams such as expected goals, pass accuracy and tackles lost. In-game notifications can be customised, ensuring key moments in the game are never missed.. 

Audio Commentary – FoorAR can sync with local radio broadcasts, creating a combination of live commentary and live data which really brings events to life.

With FootAR, new avenues for monetizing audience engagement and sponsors are available to media companies and clubs looking for a solution to drive greater fan engagement, as well as opening up new revenue streams through in-game activations.

Fans can transform their football experience today by downloading FootAR for free on Android and iOS and using the Web/Desktop app. Apple VisionPro and Meta Quest versions of the experience are also being developed and will be released in Q3 2024.

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Leading iGaming CRM platform takes home Best B2B Solution Provider for Casino Operators, Best Innovative Product Company of the Year, Best Player Engagement Partner of the Year and Best Gaming CEO of the Year – Simon Lidzén during the awards ceremony.

Sliema, Malta – 4th July, 2024 – Fast Track, a leading CRM platform in the iGaming industry, has been named a major winner at the Malta iGaming Awards 2024 (MiGEA). The event, held at the Hilton Malta, brought together industry leaders, innovators and influencers to celebrate outstanding contributions and achievements within the sector. Fast Track took home four prestigious awards: Best B2B Solution Provider for Casino Operators, Best Innovative Product Company of the Year, Best Player Engagement Partner of the Year and Best Gaming CEO of the Year, presented to Simon Lidzén. Recognition that further highlights Fast Track’s commitment to digitalising the iGaming industry with cutting-edge technology and exceptional leadership.

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Simon Lidzén was quick to praise the team, stating, “We’re immensely proud of this achievement, which truly reflects the hard work and dedication of our team. Their unwavering commitment to setting new standards and solving complex industry challenges has been the driving force behind our innovations. We’re excited to continue delivering a platform that drives success and leads the way in our industry. This milestone coincides with our highest ever NPS rating of +85, underscoring our commitment to deliver a world-class experience to our partners.”

Fast Track, recognised as the Best B2B Solution Provider for Casino Operators, stood out by tackling scalability challenges and seamlessly integrating with third-party providers, leveraging real-time data and AI to deliver personalised player experiences efficiently. Winning the Best Player Engagement Partner award underscores Fast Track’s cutting-edge Singularity Model, which enables real-time player profiling to deliver truly personalised content at the right time and through the right channels, setting new industry standards for CRM personalisation.

Fast Track’s proprietary AI technology, in addition to its deep integration with OpenAI, which won Best Innovative Product of the Year, further streamlines operations and increases operator efficiency and player engagement. Simon Lidzén, co-founder and CEO, was named CEO of the Year for his visionary leadership, effective communication and ability to build high-performing teams that have solidified Fast Track’s position as a leader in the iGaming industry.

For more information about Fast Track and their award-winning solutions, visit Fast Track.

PopOK Gaming is excited to announce the release of an exhilarating new addition to their Crash series: “First Balloon.” This high-flying adventure game promises to take players on a breathtaking journey through the skies, with increasing excitement and enticing rewards as the balloon ascends.

Prepare for an adrenaline-pumping journey with “First Balloon,” the ultimate crash game that challenges players to test their limits and elevate their gaming experience. As the balloon rises, the multiplier increases, offering the potential for incredible rewards. But beware—timing is everything!

“First Balloon” is a game of skill, timing, and nerve, where rewards can be as high as 10,000x the initial bet!

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