partnerships
Slotsjudge and Onlyplay Set a New Standard in their latest iGaming Collaboration
Slotsjudge and Onlyplay get together not only to discuss the latest gambling trends and the provider’s products but also to cook the traditional Ukrainian Borsch during the video interview. Krista Iljina, Slotsjudge streamer and game expert, interviews Alena Tsuranova, Head of Sales at Onlyplay, and learns more about the traditional Ukrainian dish which inspired Onlyplay to release the Lucky Borsch slot and combine cultural heritage with game development.
The Unique Collaboration
Slotsjudge experts decided to make the next video interview more creative to fully delve into the plots used by Onlyplay for its software development. The format of this interview is very different and creative since instead of a regular online call, Krista and Alena got together to learn more about cooking the traditional Ukrainian Borsch and discuss why this dish inspired the Onlyplay team to develop the Lucky Borsch slot.
Main Discussion Points
Since Krista and Alena were cooking during the entire interview, they had enough time to learn more about the importance of this dish for Ukrainians, including those working at Onlyplay. Alena told more about the right way of making borsch, its origin, and recipe variations.
Moreover, she covered the unique features and mechanics that make the Lucky Borsch slot so outpacing, including the combination of soup plates launching the bonus game and the Borsch Collect Symbol.
Alena is sure that the game’s design is vibrant to influence players’ emotions and convey the feeling of warmth and comfort associated with Borscht in Ukrainian culture.
The Significance of This Collaboration
Such collaborations bring affiliate interviews to a very new level. This approach allows Slotsjudge experts to better understand providers and their products and deliver this information to players, keeping them engaged even more.
This interview format is unique and ultimate since no other affiliate in the world has been cooking Ukrainian borsch with a provider while discussing the brand’s features and further plans. This creates an entirely new kind of entertainment, bringing more attention from players, partners, and everyone else involved in the iGaming industry.
In the future, the Slotsjudge team is looking forward to having more creative and innovative collaborations like this.
Jekaterina Dubnicka, Marketing and Communications Manager at Slotsjudge, said about this: ‘This collaboration is revolutionising the iGaming industry. We are setting a new standard in collaborations between affiliates and game providers.’
Alena Tsuranova, Head of Sales at Onlyplay, added: ‘It was truly an unusual and unique experience for the Onlyplay team. We can proudly say that our slot game, Lucky Borsch, is the most appetizing game on the market. For those who have never tried borsch, the number one dish in Ukrainian cuisine, this is an opportunity to get acquainted with its diverse ingredients while playing. And for those who already know how rich the taste and aroma of Ukrainian borsch are, the game inspires you to head to the kitchen and cook a big pot for family and friends. That’s exactly what we joyfully did together with Slotsjudge!”
The post Slotsjudge and Onlyplay Set a New Standard in their latest iGaming Collaboration appeared first on European Gaming Industry News.
Expanse Studios, the game developer subsidiary of Golden Matrix Group (NASDAQ: GMGI), is set to shake up the African iGaming market through a strategic alliance with Kenyan powerhouse Betika. This move signals a bold push into one of the world’s fastest-growing gaming regions.
Key Partnership Highlights
• Expanse’s full game portfolio now available to Betika’s players across Kenya, Tanzania, Ethiopia, and Nigeria
• Offering will include popular slots, crash games, card games, and strategy titles
• Partnership facilitated by Casimba Casino, expanding Expanse’s market reach
Market Opportunity
Kenya’s iGaming sector is primed for explosive growth as online gambling revenues projected to hit €92.44m in 2024 according to (Statista). Kenya ranks third in Sub-Saharan Africa’s gambling market
Betika’s pan-African presence in Kenya, Tanzania, Ethiopia, Ghana, Malawi, Mozambique, Nigeria, Zambia, and DRC provides Expanse Studios with a springboard for continental expansion.
This partnership aligns with Expanse Studios’ track record of innovation since 2017, having developed over 50 mobile-optimized games available in 20+ languages globally.
The post Expanse Studios Targets African iGaming Boom with Betika Partnership appeared first on European Gaming Industry News.
LeoVegas Group’s newly launched international sportsbook brand BetMGM has entered into a new three-year partnership with Tottenham Hotspur Football Club, branding the Premier League club’s training wear. The partnership, LeoVegas Group’s third Premier League partnership deal in just a week, will significantly boost the Group’s visibility and showcase its hero sportsbook brand BetMGM to millions of football fans across the world.
LeoVegas Group and Premier League club Tottenham Hotspur F.C. have today announced their new 3-year partnership deal that will see the Group’s newly launched sportsbook brands BetMGM become the men’s and women’s club’s Official Betting Partner, as well as the Official Front of Training Wear Partner of Tottenham Hotspur Football Club. As Official Partner, BetMGM will prominently feature on media backdrops and the men’s training kit during Premier League, domestic cup, and European fixtures. Additionally, the brand will be regularly highlighted on pitch-side LEDs at Tottenham Hotspur Stadium, the largest club stadium in London, on stadium big screens, and on IPTV.
The partnership will enable increased awareness and reach of the Group’s sportsbook brand BetMGM, which was recently launched in the UK and the Netherlands. Customers and fans can expect to be included in exciting partnership events, including unique experiences for fans and giveaways.
Sam Behar, UK Director BetMGM, said “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.
“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.”
The new Premier League club deal marks LeoVegas Group’s third in a week, underscoring a significant milestone in the strategy to amplify its focus on sports. Over recent years, the Group has entered into several strategic partnerships, most recently with Wolverhampton Wanderers F.C. and Newcastle United F.C.
The post BetMGM announces partnership with Tottenham Hotspur appeared first on European Gaming Industry News.
CasinoCanada, the number one gambling guide for players in Canada, has put pen to paper on a major partnership with WinSpirit, one of the most popular crypto casinos in the country, in a significant boost to both parties.
The lifetime partnership will see WinSpirit gain premium positioning on high-traffic pages throughout the English site of CasinoCanada, which has been providing information and guides to Canadian players for more than 20 years.
The CasinoCanada team will also carry out a comprehensive review of WinSpirit so that its readers can get the full lowdown on what the casino has to offer.
CasinoCanada is famous for its casino ranking system, with each site given a total score out of ten. This is calculated based on how the casino scores across key areas including registration process, usability, promotions, VIP experience, slots, game types, payments, mobile and customer support.
Each casino is played by a real person and CasinoCanada is always honest about the experience the casino offers to players. This is why it’s good that WinSpirit offers one of the best overall online casino experiences in Canada.
Players can enjoy a hugely generous welcome bonus as well as a great selection of slots and games such as Dice, Crash, Limbo, Wheel of Fortune and many more.
Aleksandra Drigo, Sales Director at CasinoCanada, said: “WinSpirit has taken the market by storm and is one of the most played online casino brands in Canada, so we are thrilled to have signed this lifetime partnership and to bring it to our players for the first time.
“Our team has already put the casino through its paces, and it’s scored incredibly highly so we look forward to seeing our players sign up and enjoy what it has to offer.
“It’s partnerships such as this that strengthen our position as the leading online casino guide for players in Canada. Players trust our information and reviews and know that the casinos we list on our site are among the best.”
Pavel Miroshnichenko, Head of Affiliates at WinSpirit, added: “We are delighted to have signed such a significant partnership with CasinoCanada, one of the leading online casino guides in the country.
“We go to great lengths to deliver a top player experience, from the welcome bonus we offer to the games we stock and the payment methods available in our lobby, and it’s great to see CasinoCanada recognise this by giving us such a high score.”
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