Compliance Updates
Rightlander enhances Soft2Bet’s marketing compliance across multiple jurisdictions
Partnership will strengthen marketing compliance in key markets including Italy, Sweden, Denmark, Romania and Ontario.
Soft2Bet, a leading provider of iGaming turnkey solutions, is pleased to announce a strategic partnership with Rightlander, a leading provider of compliance and monitoring solutions for the iGaming and affiliate marketing industries.
The partnership will strengthen Soft2Bet’s commitment to maintaining the highest standards of marketing compliance across key markets such as Italy, Sweden, Denmark, Romania, Ontario, Greece and Ireland.
Under the terms of the partnership, Rightlander will deploy its advanced compliance monitoring technology to ensure Soft2Bet adheres to affiliate and iGaming marketing regulations in those jurisdictions. Rightlander’s comprehensive suite of services will include website and social media monitoring and will provide Soft2Bet with robust tools to detect and manage compliance risks effectively.
This proactive approach will help identify and rectify any non-compliant content swiftly, ensuring Soft2Bet’s operations remain within regulatory frameworks.
The partnership will concentrate on ensuring compliance in key markets where regulatory scrutiny is particularly stringent. Rightlander’s expertise in these jurisdictions will provide Soft2Bet with the assurance that it is meeting all local regulatory requirements.
Jonathan Elkin, Sales Director, Rightlander, commented on the partnership: “We are thrilled to partner with Soft2Bet, a company that shares our commitment to high compliance standards. Our technology will provide Soft2Bet with the tools needed to navigate complex regulatory environments effectively and maintain their reputation for integrity and trustworthiness.”
David Yatom Hay, General Counsel of Soft2Bet, added: “Ensuring compliance is a core component of our business strategy as we expand into new markets. Partnering with Rightlander gives us confidence that we can uphold these standards across all our operations, delivering a safe and secure experience for our customers.”
The post Rightlander enhances Soft2Bet’s marketing compliance across multiple jurisdictions appeared first on European Gaming Industry News.
A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.
Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognised sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.
Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.
Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”
The Australian Communications and Media Authority (ACMA) has found that sports streaming service Kayo, provided by Hubbl Pty Limited (Hubbl), breached gambling advertising rules by presenting gambling advertisements during live sports events outside allowed times.
The ACMA investigated Hubbl following complaints from viewers relating to live streams of a number of sporting events on Kayo. Gambling advertisements must not be shown by online content providers during live sport events between 5 am and 8.30 pm, including in the five minutes before and after the event.
The ACMA’s investigations identified 16 different gambling advertisements were provided outside the allowed times across a total of 267 live sport events. Hubbl said that this was caused by a system error that affected viewers using iOS applications in a six week period over February and March 2023.
ACMA Authority member Carolyn Lidgerwood said the scale of the error as well as Hubbl’s failure to identify a system bug affecting the playout of gambling ads across a large number of live sport events was very concerning.
“Online streaming services as well as broadcasters all have a responsibility to put robust systems in place so that they adhere to these long-standing gambling advertising rules,” Ms Lidgerwood said.
“The rules are there to reduce viewer exposure to gambling ads, particularly for impressionable young audiences and those vulnerable to gambling harms. In this case Hubbl has let those viewers down.”
The ACMA has issued Hubbl with a remedial direction requiring it to arrange an external audit of its technical systems and processes, including the measures that it has implemented subsequent to the breaches.
If Hubbl fails to comply with the terms of the remedial direction it may be ordered by the Federal Court to pay penalties of up to $626,000 per day.
The post Kayo in Breach of Gambling Advertising Laws appeared first on European Gaming Industry News.
LiveG24 Ltd., a leading provider of live casino gaming solutions, is thrilled to announce that it has been officially licensed to offer its live games to the Greek market. This license, issued by the Hellenic Gaming Commission, allows LiveG24 to provide its premium live gaming services to all concessionaires holding valid Greek gaming licenses.
The certification marks a significant milestone for LiveG24 as it continues to expand its footprint in regulated markets across Europe. With this approval, Greek operators can now integrate LiveG24’s state-of-the-art live gaming suite, which includes a wide range of live dealer games such as Roulette, Blackjack, Baccarat, and other popular casino titles.
“We are incredibly proud to have achieved this new license from the Hellenic Gaming Commission,” said Angelo De Gobbi, COO of LiveG24 Ltd. “This approval is a testament to the quality and integrity of our live gaming solutions. We are excited to bring our immersive live gaming experience to Greek players and look forward to establishing strong partnerships with local operators.”
LiveG24 is renowned for its high-quality live streaming technology, professional dealers, and engaging user experience. The company’s live games are broadcasted in real-time from sophisticated studios in Malta, ensuring players enjoy a seamless and authentic casino atmosphere from the comfort of their own homes.
Greek operators can now leverage LiveG24’s innovative features and flexible integration options to enhance their gaming portfolios and provide their customers with a superior live gaming experience. The certification underscores LiveG24’s commitment to compliance and excellence in the regulated gaming industry.
The post LiveG24 receives license to provide Live Games in Greece appeared first on European Gaming Industry News.
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