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HIGHLIGHT GAMES’ NEW ‘LOTTO GOALS’ PRODUCT NOW LIVE

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its ‘Lotto Goals’ numbers game is now live in 2,100 tier 1 shops across the UK.  The product was developed in conjunction with Boomerang Digital and combines Boomerang’s market-leading technology stack with Highlight’s innovative game concept and extensive video archive portfolio.

Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options.  A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce that Highlight Games’ innovative Lotto Goals product is now live in thousands of retail locations across the UK and launches seamlessly to coincide with the start of the UEFA Euro 2024 Championship.  Lotto Goals is a numbers game unlike any other product on the market in that it combines numbers with an extensive archive of high-profile English football footage, to which Highlight Games has exclusive access.  We’ll also be developing iterations of this exciting products featuring Italian, Spanish and Greek archive footage to appeal to our international customers.’

The post HIGHLIGHT GAMES’ NEW ‘LOTTO GOALS’ PRODUCT NOW LIVE appeared first on European Gaming Industry News.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has led me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land-based gaming sector. Later also ventured into covering several tech industries.

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