INCENTIVE GAMES AND BET365 TEAM UP TO LAUNCH TWO NEW GAMES AHEAD OF SUMMER OF FOOTBALL

In a collaboration with globally renowned online gambling operator bet365, leading B2B games provider and acquisition and retention specialists, Incentive Games, have announced the release of two new games for both international football tournaments taking place this summer.

The ‘Euro Finals Group Stage Predictor’ and ‘Copa Finals Group Stage Predictor’ are the latest in a long line of free-to-play products offered by bet365, crafted by the expert team at Incentive Games.

Launching just in time for the start of both iconic tournaments, this innovative partnership taps into Incentive Labs’ expertise in creating bespoke player experiences. The game offers an exciting way for fans to engage with the action and potentially win a share of a massive prize pool.

Group Stage Predictor puts you in the manager’s seat. Players can predict the outcome (win, lose, draw) of every group match in both the Euro and Copa finals. Users can also edit their predictions any time for matches that haven’t yet kicked off.

Each correct pick will earn players points, with a gradually increasing point value as the tournament progresses (10 points for Match Day 1, 20 points for Match Day 2, and 30 points for Match Day 3). The more games users get right, the higher they climb on the leader board. Each game offers an incredible jackpot of £1 million for the ultimate football savant who correctly predicts the outcome of every game.

Victoria Harnett, Product Lead at Incentive Games said, “We’re so proud to once again join forces with bet365 to deliver bespoke and truly industry-leading gaming experiences to their users. This partnership is a testament to the power of collaboration and our shared vision of redefining free-to-play experiences, making them more engaging and, ultimately, more rewarding.”

The collaboration between Incentive Games and bet365 marks a significant step forward in the personalisation of free-to-play experiences within the iGaming industry, leveraging AI to create a more engaging and rewarding experience for players.

A bet365 spokesperson said: “With excitement growing for this summer’s European Championships and Copa America, we’re delighted to launch the ‘Group Stage Predictor’ game for each, in collaboration with Incentive Games. The latest in our portfolio of engaging free-to-play games, we’re confident that football fans will enjoy testing their prediction skills against fellow fans.”

Group Stage Predictor is available for players in over 150 countries worldwide.

• Only available to new and eligible bet365 customers.
• Customers must be aged over 18 and verified by bet365.
• Only one entry is permitted per person.
• Euro entries close at kick-off of the last scheduled game of matchday 1 on Tuesday 18th June 2024.
• Copa entries close at kick-off of the last scheduled game of matchday 1 on Tuesday 25th June 2024.
• Entries can be edited or reset pre-match only. Once a fixture is In-Play, no changes can be made.
• Entry to Group Stage Predictor is separate from standard bet placement and all bet365 offers do not apply.