NODWIN® Gaming, South Asia’s leading gaming and esports company has announced the highly anticipated third edition of India’s premier esports event – BGMI Masters Series (BGMS). The tournament will be televised live on India’s leading sports broadcaster Star Sports for the third consecutive year.

BGMS Season 3 will witness India’s top 24 teams competing in one of the nation’s biggest Battlegrounds Mobile India (BGMI) tournaments scheduled from July 19 to August 11.

Sharing his enthusiasm, Akshat Rathee, Co-Founder and Managing Director of NODWIN® Gaming expressed, “Being the biggest esports IP in India, BGMS has been a cornerstone of esports action in the country since its inception two years ago. This edition marks a significant milestone for us as BGMS returns to a major sports TV network like Star Sports, for the third time, offering unparalleled visibility to esports talent & associated brands on mainstream television. Our team has always strived to deliver top-tier esports experiences and will leave no stone unturned in leveraging our years of expertise in the production and broadcast space to bring the best of the best esports action on television once again. Together, with the incredible team at Star Sports, we are committed to cementing esports’ status as a mainstream sport amongst the masses, and eagerly anticipate an exciting season ahead.”

The tournament has continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the Official Mobility Partner, and Philips OneBlade, the male grooming product of Philips India as the competition’s Official Styling Partner.

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“We are thrilled to announce the third season in partnership with a plethora of remarkable brands, who share our collective vision to nurture esports talent across the country. The involvement and support of leading brands highlights the growing youth base of this new-age sport, and how BGMS is positioned to reach out and capture the largest market share of this growing audience.” he further added.

The previous season of BGMS garnered a remarkable viewership on the Star Sports Network, underscoring its growing popularity and appeal amongst audiences throughout the nation. As the tournament returns for a third consecutive year on Star Sports, it reaffirms its position as a linchpin of India’s esports calendar.

“Star Sports has always been committed to bringing the best of sports entertainment to its viewers. The rapid rise of esports in the country has made it an exciting addition to our portfolio, tapping into a wide demographic of tech-savvy younger generation. Having accumulated monumental viewership for the past two seasons, BGMS has not only helped us showcase the best of esports action but also to bridge the gap between traditional sports and esports in India. With the invaluable support of NODWIN® Gaming, we look forward to another high-octane season this year, offering unparalleled BGMI action to our viewers,” said Vikram Passi, Head – Marketing, Star Sports Network.

NODWIN® Gaming, alongside each of the partner brands, will play a pivotal role in making BGMS Season 3, a premium esports experience for fans across the nation, setting new benchmarks in Indian esports.

Max Level’s deep expertise in gaming and esports will enhance the industry standing of NODWIN Gaming and SuperGaming through innovative PR and communication strategies,

Max Level, India’s premier marketing and PR agency crafted by gamers for gamers, has secured the PR mandates of two of the nation’s leading gaming and esports companies, NODWIN Gaming and SuperGaming.

Established in 2014, NODWIN Gaming is a leading South Asian gaming and esports company and a key subsidiary of Nazara Technologies Ltd. The company has expanded its footprint across South Asia, Singapore, the Middle East, and Turkey, specializing in the development and monetization of gaming and esports intellectual properties such as leagues, tournaments, and reality shows.

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NODWIN Gaming has played a pivotal role in the evolution of esports into a mainstream phenomenon in India, pioneering the industry and engaging the youth demographic to spearhead the digital entertainment revolution.

Gautam Virk, Co-founder and CEO NODWIN Gaming said, “NODWIN Gaming has always strived to consistently innovate and push the boundaries in the esports, lifestyle and entertainment domains, and partnering with Max Level as our PR and communications partner aligns seamlessly with our overarching vision. Having worked closely on numerous projects in the past, we are confident that Max Level’s strategic approach and deep understanding of the gaming and esports industry will significantly bolster our brand presence.

This partnership will enable us to achieve brand advocacy among a diverse audience of esports enthusiasts, gamers and other industry stakeholders alike”

SuperGaming is a Series-A funded game developer, building India’s gaming revolution. Known for building popular titles including MaskGun, Battle Stars, they are currently building Indus, an Indo-futuristic Battle Royale, which is one of the most ambitious games from the country till date and has 11 million pre-registrations and counting.

“At SuperGaming, we are committed to revolutionizing the gaming industry in India and beyond, and working alongside Max Level as our official PR partner marks a step forward in our journey. Their deep-rooted understanding and extensive experience in the gaming and esports ecosystem makes them an ideal partner to elevate our brand presence and together, we aim to put India on the global gaming map,” commented Roby John, CEO and Co-founder at SuperGaming.

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Max Level is a holistic marketing and PR agency founded by gamers, specializing in comprehensive B2B services tailored for gaming and esports audiences. As the official PR and communication partner of NODWIN Gaming and SuperGaming, Max Level will leverage its expertise to curate innovative and impactful PR strategies that not only resonate with gaming audiences but also establish deeper engagement, and accelerate brand growth.

“We are thrilled to be named the official PR and communication partner of two prominent entities in the gaming and esports industry in India. We have built Max Level over a decade from the ground up with a deep understanding and passion for the gaming culture. We will extend this expertise to amplify the voices of these iconic brands. As a leading agency working with many top brands, our objective is to continue collaborating with more companies and organizations in India and globally to tell their stories and contribute to their overall growth,” said Siddharth Nayyar, Chief Revenue Officer at Max Level.

With the addition of NODWIN Gaming and SuperGaming to its diverse portfolio which includes esteemed brands such as KRAFTON, Saudi Esports Federation, ESL Faceit Group, ASUS ROG, Jio Games, TVS, HyperX and more, Max Level strengthens its foothold in the Indian gaming and esports industry.