Offering multiple solutions for operators, Atlaslive, a leading B2B software provider in the iGaming industry, continuously surprises its clients with new enhancements and opportunities for their business. Atlaslive is excited to announce its partnership with Kiron, a top virtual sports provider.

Focusing on satisfying the end-user’s needs is the driving force to improve more and more and search for new opportunities and ways to enhance user experiences. After all, the world doesn’t stand still; people live alongside new technologies, and Atlaslive moves alongside them, invisible to the human eye, yet with dynamic and live tech facilities to deliver new opportunities and experiences in the iGaming world for operators and players.

Lidiia Vaculenko, COO of Atlaslive, shared her thoughts on this partnership, ‘We are delighted to partner with Kiron and integrate their robust solutions. You can see how virtual sports are rapidly gaining popularity in online betting. And it’s no surprise, as users understand the advantages: the results of the games are always fair and quick, thanks to the use of random number generation, and there’s 100% availability — you can place a bet from a browser or an app at any time. Typically, the duration of a virtual game is much shorter than a real one, so in just a few minutes, you can experience a lot of excitement and find out if your bet has paid off.

Kiron Interactive will help us expand betting options and provide more entertainment for users. The Atlaslive Platform has enhanced diversity in our gaming portfolio, which will bring our clients more bets in the virtual sports category and increase the player base.”

Advertisement

Kiron Interactive is a leading global technology and software company, specializing in creating and providing top-tier virtual sports and numbers games. Kiron’s virtual sports offerings are designed as alternatives or complements to traditional sports betting, featuring a diverse schedule of events that allows for continuous in-play betting opportunities every two minutes.

Steven Spartinos, Kiron co-CEO, said: “Kiron prides itself on creating cutting-edge virtual sports and numbers games that deliver memorable gaming experiences for the player, in turn driving customer engagement and retention for our partners. Atlaslive is a leading platform supplying some of the industry’s biggest operators, so we are excited to be enhancing its product offering with our state-of-the-art games.

“Virtual sports is a rapidly growing segment of the market, in which we have over 20 years of experience. We have carefully cultivated a portfolio of games that will no doubt resonate with players utilising Atlaslive’s partnered operators. The collaboration will expose more players to Kiron’s immersive games, while also ensuring customers have a fully optimised offering.”

To find out more about Atlaslive’s iGaming Platform and available solutions, get in touch via: https://atlaslive.tech/contacts

Rootz continues on an unstoppable trajectory, securing the title of Best Online Casino Operator of the Year in the coveted Malta iGaming Excellence Awards (MiGEA) 2024. The awards ceremony, which took place at The Hilton, St Julian’s, Malta, saw Rootz joining industry leaders on the podium once again, underpinning the company’s mission to become one of the world’s leading provider of entertainment experiences.

Rootz was nominated in four categories, including Best Workplace of the Year, Best Employer Brand of the Year, Best Online Casino Operator of the Year, and Best Gaming Company of the Year, demonstrating its versatility as an online gaming all-rounder and a great place to work.

Hitting all the right notes

Earlier in 2024, Rootz not only celebrated five years of offering world-class products and services but also picked up the accolade of Mobile Operator of the Year at the International Gaming Awards in February. The relatively young company has proven itself capable of standing shoulder-to-shoulder with the industry’s biggest and oldest brands.

Advertisement

Rootz is better known as the parent company to online casino brands Wildz, Wheelz, Spinz, Caxino and Chipz, offering seamless entertainment via proprietorial software as well as striking brand differentiation, including the Wildz Granny and the notable presence of Wheelz ambassador The Hoff. Spinz continues to break new ground in the world of online streaming while Caxino and Chipz offer popular experiences in their respective markets.

The company has stated that its goal is to “deliver a ground-breaking experience that exceeds expectations, inspiring new standards as creators of the go-to digital playground, where simplicity meets adrenaline”.

Making an impact

Rootz team members represented the company at the event, which showcases organisations and individuals that continue to drive iGaming as one of the country’s leading business sectors. In recent years, Malta has maintained a premier position globally in the industry, owing largely to the Malta Gaming Authority’s reputation as a best-practice regulatory authority.

Despite Malta’s size geographically, the country is a dominant player in regional and international gambling, with many major companies maintaining either headquarters or large regional offices on the island. The MiGEA awards, recognising excellence in this competitive environment, typically honour companies that are challenging competitors on the world stage.

Advertisement

Rootz CEO Sam Brown says of this latest accolade: “We’re delighted to have won the title of Best Online Casino Operator; it’s a reminder that our peers recognise us as capable of making an impact in Malta and the global markets. As a company, we feel that we’re laying the foundation for long-term success, and we rely on our exceptional teams to bring those goals to life”.

The company has previously stated that it has its sights set on ambitious targets for the remainder of the year; the achievement of two impressive awards showcases its commitment to securing its leadership position.