NE Group appoints Vishal Vijay Zend as new Head of Product

NE Group, a leading B2B iGaming software supplier, is excited to announce the appointment of Vishal Vijay Zend as the new Head of Product. Zend arrives at NE Group backed by over 10 years’ experience managing B2B and B2C SaaS-based products across diverse sectors spanning iGaming, Semiconductor, and Hi-Tech.

During his time at Pragmatic Solutions, Zend was instrumental in evolving important modules such as Casino, Sportsbook, Marketing, CRM, Integrations, and Regulatory compliance, addressing the needs of the European, LATAM, and Asian markets.

NE Group Head of Product Vishal Vijay Zend said: “It is with great excitement and enthusiasm that I embark on this journey with NE Group, a trailblazer in the realm of technological innovation within the iGaming industry. My vision for NE Group is one of relentless innovation and expansion in Sportsbook, Gaming and PAM capabilities driven by power of data-driven insights to unlock new frontiers of possibility.”

A core focus of Zend will be on relentless innovation and expansion in Sportsbook, Gaming, and Player Account Management (PAM) capabilities. Data-driven insights will provide the framework to this strategy and allow NE Group to consolidate its unique position in producing solutions with intuitive design, and engaging features.

NE Group CEO Imran Bukhari followed: “We are very pleased to welcome Vishal to the NE Group team at a significant stage for the business. His expertise means we can build on our mission to create innovative and lightweight frontend solutions that allow our partners to provide premier player experiences.”