NuxGame bolsters personalisation capabilities with Solitics partnership

NuxGame, the experienced betting and iGaming software provider, has integrated the CRM system Solitics into its platform, scaling up its automation, data processing and analytics reporting.

Solitics, a powerful CRM tool, collects real-time data from multiple sources providing a comprehensive view of player activities. This integration enables NuxGame customers to utilise advanced tools for creating intelligent user journeys and personalised content, boosting player engagement and improving customer retention.

The collaboration with Solitics optimises NuxGame’s platform functionality, boosting player satisfaction and driving business growth for its operator partners.

NuxGame has continued to broaden its platform capabilities recently through recent deals with Jumio and Apcopay, which have helped enhance its service as it continues to deliver a robust, scalable and comprehensive offering.

With its commitment to staying ahead of the tech curve, gamification tools have also been a key focus for NuxGame. It has boosted its platform with features such as PVP Battles, a points system, player tournaments, free spins, live stream promotions and leaderboards.

Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Through our strategic partnership with Solitics, we are reshaping how our operators engage with players by utilising live data feeds for informed decision-making and enhanced engagement strategies.

“In today’s competitive market, leveraging personalisation and real-time analytics is crucial for driving player retention and maximising return on investment.”