Betano and SL Benfica renew partnership for 3 more years

London, Athens, Malta, May 16, 2024 – Betano, sponsor of Sport Lisboa e Benfica since the 2021/22 season, has renewed its sponsorship contract with the decorated club for three more years. Kaizen Gaming’s premium sports betting and online gaming brand was the first brand to occupy the sleeve of the official SL Benfica jersey and will remain as the ‘Official Betting Sponsor’’ until the 2026/27 season.

“We are thrilled to extend our partnership with Benfica as we embark on this exciting new chapter together. From working closely with ‘The Eagles’ over the past years, we’ve witnessed first-hand the club’s unwavering dedication to excellence both on and off the field, which is matched only by the support and enthusiasm of its fans. By renewing our support for Benfica we reaffirm our ongoing commitment to Portugal, the country’s football fans and its prestigious sporting institutions as well as the offer of premium, entertaining and safe betting experiences”, said Julio Iglesias, Chief Commercial Officer at Kaizen Gaming.

“We are very excited to renew our partnership with Betano, a leading sports betting brand, which continues to show a strong commitment to football on a global level. This agreement not only reinforces our successful collaboration, but also allows us to offer innovative experiences to our fans. The presence of Betano on the sleeve of our shirt symbolizes the importance of this partnership and is vital for our international growth and to consolidate our global presence“, added Bernardo Faria Carvalho, Director of International Expansion, SL Benfica.”

In addition to the display on the official jersey, the contract between the two entities involves a set of mutual features and endorsements. The sponsorship agreement also extends to the sleeve of the B team’s shirt and also the Under-23 team, which plays in the Liga Revelação.