‘The Chase Place’ will feature exclusive games, content, and a bespoke Crack the Code competition where consumers can enter to win money-can’t-buy The Chase themed prizes

Entain owned bingo brand Gala Bingo has launched ‘The Chase Place’, a new and exclusive online hub in partnership with ITV’s The Chase. Live on 1st July, this campaign celebrates Gala Bingo’s successful long-running official sponsorship of the flagship ITV game show as it enters its eighth year.

‘The Chase Place’ landing page hosted on the Gala Bingo website will offer players exclusive games and content, including slots, ‘slingo’, bingo, and new live game, all based on one of ITV’s most popular game shows, The Chase. The online hub will also host a blockbuster competition which will be live for three weeks in July, offering gamers the chance to win major money-can’t-buy The Chase themed prizes, only available through The Chase Place.

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The competition will run with a ‘crack the code’ mechanic in which videos of popular Chasers will appear on a dedicated landing page. Emulating The Chase, users will be presented with multiple-choice general knowledge questions. Players will then need to use their chosen answers to form a unique code; if the questions have been answered correctly to form the right code, the player will be entered into the prize draw for a chance to win. There will be a new series of questions uploaded each week for three weeks, giving players multiple chances to enter and win The Chase themed prizes.

First prize is an exclusive all expenses paid The Chase studio tour and meet and greet with a Chaser. The lucky runner up will win the opportunity to have a Chaser on their quiz team at the ‘Gala Bingo x The Chase Ultimate Quiz Night’ event which will be hosted in Manchester in August. Additional prizes include Gala rewards such as bingo tickets and free spins.

Gala Bingo will be promoting the competition and its unique prizes across multiple platforms, including digital and print advertising. The nationwide campaign will culminate with an in-person PR activation for the partnership, ‘Gala Bingo x The Chase Ultimate Quiz Night’. The event will be a bookable experience held in Manchester on 8th
August, offering consumers the chance to test their knowledge against a Chaser. With Anne Hegerty, Mark Labbett and Jenny Ryan in attendance, the prize winner will have a Chaser on their quiz team, whilst consumers will be able to interact with the other Chasers.

Sara Jolly, Head of Brand at Gala Bingo says: “We believe people that love The Chase will also love Gala Bingo, and the new ‘The Chase Place’ presents opportunities for us to reach a significant UK audience, and offer unique experiences for fans of the show that aren’t available anywhere else.

We are delighted to be working with ITV to bring the latest element of our partnership to life through ‘The Chase Place’. The Chase is an iconic show in the UK and we hope that our players, both old and new, will enjoy playing all the new themed games on the site, including cracking the code to enter our competition for a chance to win some incredible prizes.”

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Steve Watling, SVP Gaming, ITV Studios Global Partnerships, commented: “ITV’s partnership with Gala Bingo, Entain and The Chase, has been a long running success story. We are delighted to see the new Chase Live game and Gala’s showcase destination at The Chase Place with the chance for players to win amazing The Chase themed prizes. The Chase is on!’

The Chase Place is already live at https://promo.galabingo.com/en/promo/p/home-of-the-chase. The Crack the Code competition will be open for consumers to enter from 1st July 00:01am to 22nd July 2024 11:59pm. Competition entrants must be over the age of 18. UK & ROI. For T&Cs please see https://promo.galabingo.com/en/promo/p/the-chase.

Supplier concludes deal with sixth PAM customer as part of strategic goal of being the leading technology and content supplier to the Dutch market

Bragg Gaming Group has launched HardRockCasino.nl in the Dutch market, supplying its cutting-edge player account management (PAM) software to the brand.

The agreement marks Bragg’s 6th PAM client in the Netherlands, reinforcing Bragg’s status as the leading technology and content supplier in the Dutch market.

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Hard Rock Casino NL will also benefit from Bragg’s full suite of managed services  which include 24/7 customer support, payment processing and technology, fraud prevention services, retention marketing and access to our responsible gambling solutions.

In addition to its supply of PAM technology, the agreement also allows for content aggregation, with Hard Rock Casino NL gaining access to the Bragg HUB which brings together more than 10,000 casino titles, including exclusive games built on the Bragg Remote Gaming Server (RGS) and games from other leading iGaming suppliers.

Bragg will also supply exclusive content from its in-house proprietary games development studios including Atomic Slot Lab and Indigo Magic.

All online casino games delivered via the Company’s Bragg HUB content delivery platform come with the Company’s Fuze™ promotional tools as standard which offer player engagement features on games such as free rounds, tournaments and quests.

Hard Rock Digital operates in the Netherlands as part of a partnership (brand licensing agreement) with iCasino.BV with the latter obtaining a license to operate online gambling from the Dutch Gambling Authority (KSA) in May.

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Matevž Mazij, Chief Executive Officer at Bragg commented: “We’re excited to be able to support hardrockcasino.nl as it launches in the Dutch market under the Hard Rock Casino brand.

Hard Rock Digital is an internationally recognizable brand with a fantastic global presence, and I cannot wait to see how Dutch players will embrace the brand as we launch with hardrockcasino.nl.”

Paul Strikers, Chief Executive Officer at iCasino added: “When entering a highly competitive market like The Netherlands, with its strong emphasis on operator compliance, we wanted to have the best foundation, and Bragg’s suite of content and technology solutions provides that.

Dutch players will benefit from access to the latest titles and the best offers, bringing the best in Hard Rock Casino style to our igaming offering”

Clarion Gaming has outlined an ambitious 5-year growth and development plan ahead of the relocation of its sector-leading ICE and iGB Affiliate shows from London to Barcelona in January 2025.

In an update which was issued six months in advance of  the historic relocation to Barcelona, Clarion Gaming Managing Director Stuart Hunter said: “Our relocation to Barcelona provides us with the ability to scale the exhibition at a pace that suits the industry.

“The January 2025 show will comprise 120,000 sqm of space compared to the 100,000 sqm at ICE 2024. Whilst we could have filled 150,000 sqm in our first year in Barcelona we are very conscious of the need for controlled growth. Our strategy is to expand the physical size of the show in parallel with a proportionate uplift in attendance.

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“The targets that we have set and which Barcelona enables us to achieve are to grow the show to 200,000 sqm over the next five-years and the attendance to circa 100,000 which will represent a 45 percent uplift on the record established at the February 2023 edition. These are bold targets which we are focussed on achieving in partnership with the industry and for the betterment of all of our stakeholders.”

He added that the move to Barcelona opened up the opportunity to redraw the floor plan to make it simpler for visitors. He confirmed: “Visitors seeking exhibitors in the casino sector will go to Hall 3, Hall 2 will be the home for online gaming, Hall 5 will accommodate the sports betting and esports community with the iGB Affiliate show housed in the 13,407 sqm capacity Hall 1. This will make the sourcing of sector-specific content even easier which will be of huge benefit to visitors wanting to optimise their attendance at what is their most important business event of the year.”

Stuart Hunter said that Clarion is poised to launch its ICE 2025 travel guide which will talk through the best ways for visitors to attend ICE and secure competitively priced hotel accommodation. He noted: “We have 40,000 hotel nights at the lowest rates possible for the duration of the five-year tenancy which can be accessed via our official accommodation partner network icehotels.bnetwork .com . In terms of travel, flights are well-priced and the venue is a 20-minute metro journey from the airport to Fira de Barcelona Gran Via’s integrated station.

“In a huge show of confidence exhibitors are backing the move with 72% of the 25 biggest exhibitors upsizing their stand presence in 2025. We are being told by the market that exhibitors more so than at any time in the past will be using the global platform provided by ICE/iGB Affiliate to launch new products and innovations to what promises to be the biggest gathering of gambling professionals on record.