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Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis
Results based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets
Optimove Insights, the analytical and research arm of Optimove, has conducted a comprehensive analysis of the 2024 NCAA March Madness tournament, shedding light on the significant impact of standout player Caitlin Clark on betting behavior in women’s games. The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact to the WNBA. The report was released at SBC Summit North America.
Results based on 19 Million+ Bets
Between March 29 and April 9, Optimove Insights analyzed more than 19 million bets placed on the 2024 NCAA March Madness tournament, encompassing both men’s and women’s games. The focus of this analysis was to track the betting trends surrounding games featuring Caitlin Clark, a prominent player in women’s college basketball, and the first pick in the 2024 WNBA Draft.
Women’s Games: The Caitlin Clark Effect
Optimove Insights tracked the betting activity on women’s NCAA games from the Elite Eight stage through to the Championship game. The comparative baseline game, Oregon State vs. South Carolina, set at 100%, received the fewest bets among the games tracked.
The data revealed the impact of Caitlin Clark on betting activity, with games featuring her, witnessing an average 540% increase in bets compared to the baseline. This suggests a significant influence of individual players on the betting landscape, emphasizing the role of star power in driving fan engagement and betting interest.
Men’s Championship Game More Bets, Women’s Championship Game More Eyeballs.
Of note is that the women’s Championship game had an average of 18.7 million TV viewers compared to the men’s game at 14.8 million viewers, yet the men’s game attracted more than 3X the number of bets. This disparity underscores potential differences in viewer engagement versus betting activity between the two tournaments.
Men’s Games
The analysis also encompassed betting behavior in men’s NCAA games. Despite the men’s Championship game showing a 139% increase in bets over the baseline, the percentage increase in betting was notably lower compared to women’s games.
A likely explanation for this difference lies in the higher baseline of individual bettors in men’s games, resulting in lower percentage increases. Nevertheless, men’s games consistently attracted more bets throughout the tournament.
According to Rony Vexelman, VP of Marketing at Optimove, “As the WNBA season is about to tip off on May 14, it is doing so, with a generational player. The substantial boost in overall interest in women’s basketball catalyzed by Caitlin Clark is extraordinary. Her influence on boosting betting, TV viewership and more is already starting to drive a new women’s basketball economy in the trillions.”
The post Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis appeared first on European Gaming Industry News.
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Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!

Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot, on the 8th of July. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick.
She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.
Key highlights of Sticky Lips:
- Vibrant Visuals: The captivating graphics and symbols, such as gleaming gold bars, blazing sevens, and shiny bells, bring the world of Sticky Lips to life.
- Mobile Compatibility: Enjoy the sticky-sweet fun anytime, anywhere, with seamless play across all devices.
- Free Games with the Sticky Wild Feature: Land 3 Scatter symbols to trigger 10 Free Games where Wilds become sticky for even more incredible wins. Scatters covered by a Wild still count towards new combinations!
- Classic Risk Game: Dare to double your winnings up to 10 times in our signature Risk Game!
What truly sets Sticky Lips apart is its unique blend of familiar slot charm with an enticing, playful narrative. Sticky Lips features a visually striking design that captures the playful mystery and growing anticipation, drawing players deeper into the narrative with every spin.
Why try Sticky Lips?
For over 12 years, Endorphina has stood out as a premier slot provider in the iGaming industry. Since the beginning of our journey, we’ve developed slot games celebrated for their stunning visuals, engaging features, unique themes, and immersive gameplay. Our player-centered approach to game development ensures every slot delivers a magical, mobile-compatible experience, packed with thrilling features for everyone to enjoy.
The post Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck! appeared first on European Gaming Industry News.
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INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE

Inspired Entertainment, Inc. (NASDAQ: INSE) (“Inspired” or the “Company”), a leading B2B provider of gaming content, systems, and solutions, announced that Golden Winner Grand Chance™ has become the most successful UK and European iGaming launch in the Company’s history.
Released at the end of May across the UK, Gibraltar, and MGA jurisdictions, Golden Winner Grand Chance has rapidly secured the top spot, leading performance charts and setting new records across all industry key engagement and retention metrics. The game has already attracted over 200,000 unique players and boasts a 25% day-one retention rate, with 40% of players returning weekly, demonstrating its broad appeal across diverse demographics.
The game’s success cements Golden Winner Grand Chance as Inspired’s most successful UK release to date, surpassing previous benchmarks and further elevating the Golden Winner franchise, which now includes three of Inspired’s most-played UK titles. These include: Golden Winner™, Piggy Winner™, and the now record-breaking Golden Winner Grand Chance™.
Designed to deliver high-impact entertainment, Golden Winner Grand Chance builds on the original Golden Winner hit with an exciting combination of proven features and innovative twists. Mechanics such as Fortune Spins, Bonus Buy, and the standout Grand Chance Cherry, which offers the potential for significant prize pot wins, have driven both engagement and retention. The inclusion of two RTP rates ensures broad market suitability, while a suite of fun gameplay features keeps players returning for more.
The exceptional performance of Golden Winner Grand Chance highlights Inspired’s ability to develop compelling, feature-rich content that resonates with players and delivers consistent value to operators. With prominent in-lobby visibility and free spins activation strategies driving player acquisition, operators have quickly leveraged the game’s momentum.
Claire Osborne, Vice President of Interactive at Inspired, said: “Golden Winner Grand Chance has been a phenomenal success and a defining moment for our iGaming roadmap. It’s a perfect example of how our deep understanding of player preferences, combined with innovative game design, can lead to record-breaking performance. We’re thrilled with the results and excited to keep that momentum going well into summer with more blockbuster titles to come.”
The post INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE appeared first on European Gaming Industry News.
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Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.
With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:
- Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
- Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
- Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
- Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
- Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.
“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”
With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.
The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on European Gaming Industry News.
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