partnerships
BNXT League and PepperMill Casino join forces
BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.
PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.
The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.
“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”
“Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”
The post BNXT League and PepperMill Casino join forces appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix named Aggregator of the Year at CasinoBeats Game Developer Awards 2024
EveryMatrix is thrilled to announce it has won Aggregator of the Year at this year’s CasinoBeats Developer Awards for its cutting-edge Gaming Aggregation Tool, SlotMatrix.
The judges found that SlotMatrix demonstrated exceptional performance in gaming aggregation, offering unparalleled access to the industry’s largest games library, providing operators with powerful promotional and gamification tools to enhance players’ gaming experiences.
In addition to winning Aggregator of the Year, EveryMatrix secured second place in the Platform Innovation of the Year category for its BonusEngine Boosters suite of products that have both redefined the player experience and how operators generate additional revenue in highly competitive and often highly complex regulated markets.
The industry impact has been significant. Customer results benchmarking games with and without BonusEngine Boosters jackpots show that players who play games WITH an additional jackpot layer increase bet amounts by an average of 50%, rounds per session increase by 50% and average game session length rises by 11%.
This recognition highlights the company’s ongoing commitment to iGaming innovation and excellence, reflecting EveryMatrix’s ability to adapt and lead with state-of-the-art platform solutions.
Supremeland Gaming’s Powderkeg studios, a SlotMatrix Exclusive RGS partner, also won Slot Debut of the Year for its explosive title, Munition Mine.
The post EveryMatrix named Aggregator of the Year at CasinoBeats Game Developer Awards 2024 appeared first on European Gaming Industry News.
partnerships
Jelly Entertainment Signs Deal with Light & Wonder
Jelly Entertainment has completed an agreement with Light & Wonder allowing it access to key strategic operators.
Through this agreement, Light & Wonder, the leading cross-platform global games company, will ensure that its extensive operator network has access to Jelly’s engaging and immersive slot titles via the Light & Wonder aggregation platform.
The latest major deal for Jelly will see titles such as Midas Riches, Elixir of Wealth and Wicked Riches of Oz and their upcoming release, Muertos Fortune made available to Light & Wonder operators.
The agreement marks a further strengthening of Jelly’s product offering in regulated markets throughout Europe. The UK, Italy and Spain are among three of the key regulated markets that this new agreement will see Jelly increase its tier-one profile.
The deal with Light & Wonder also provides Jelly Entertainment with a global shop window to other regulated markets including Colombia and Peru, two markets that the supplier has identified as fit for its products and future growth.
Jelly is regarded as one of the leading challenger game developers in the UK where the company is based, recognised for building game families around iconic titles including CleoPatrick and Big Benji, and premium game collections such as The Curious Cases and Lost Treasure Saga series.
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, said: “We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. Elevating emerging and upcoming game developers is a top priority for us and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform.”
David Newstead, CEO of Jelly, said: “We have challenged ourselves to grow the Jelly brand and reach more players than ever this year and our new deal with Light & Wonder will certainly help us achieve that. With this new agreement in place, we are in a strong position to continue on our path of growth with the world’s biggest casino brands.”
The post Jelly Entertainment Signs Deal with Light & Wonder appeared first on European Gaming Industry News.
partnerships
Amusnet Enters into Partnership with Mr. Gamble
Amusnet, a leading gaming provider, has entered into a partnership with Mr. Gamble, a renowned casino comparison portal. The management at both companies expects this partnership to redefine the industry standards by synergising Amusnet’s innovative gaming solutions with Mr. Gamble’s extensive analysis capabilities.
Providers and affiliates generally collaborate, from traditional marketing agreements to more integrated partnerships involving collective branding and delivering one-of-a-kind content. Mr. Gamble’s vast professional background in these matters allows partners like Amusnet to brainstorm potential strategies which aim to maximise mutual growth and player enjoyment.
“Our collaboration with Amusnet goes beyond conventional boundaries. We combine our insights and offerings to create a truly unique gaming experience. This is our shared vision for the future of online gaming,” Paul Puolakka, CMO of Mr. Gamble, said.
“Mr. Gamble’s expertise in audience engagement and setting market trends, together with our global experience and our wide top-notch portfolio, will open the door to expanded opportunities and enhanced player satisfaction in various markets,” Liliya Chatalbasheva, CMO of Amusnet, said.
The post Amusnet Enters into Partnership with Mr. Gamble appeared first on European Gaming Industry News.
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