partnerships
1/ST PARTNERS WITH FRANCE GALOP TO BOOST INTERNATIONAL RACING BETWEEN FRANCE AND U.S.
1/ST, North America’s preeminent Thoroughbred racing and leading pari-mutuel wagering company, has today announced a breakthrough partnership with France Galop, the governing body of French horse racing.
This new initiative sees both parties come together to form a series of high-class partnerships that will power increased international participation across a host of top-quality Graded contests and marquee race days, beginning with the $100,000 Grade 3 Gallorette Stakes on Preakness 149 race day at 1/ST’s Pimlico Race Course in Baltimore, Maryland on May 18. The winner will be automatically qualified to run in the €250,000 Group 1 Sumbe Prix Jean Romanet Stakes at Deauville on August 18. The Galorette winner will also receive a free equine travel stipend to cover its subsequent travel costs to France.
The collective aim is to establish long-lasting links between revered races in France and valuable turf contests at 1/ST racetracks across North America, boosting the international profile and prize funds of all participating contests and increasing the number of runners entered in these races which, in turn, will engage a wider international audience and drive global wagering turnover.
This innovative collaboration with France Galop leverages natural synergies between two powerhouses of the sport. Moreover, it builds on similar global “gateway” partnerships which 1/ST has already formed with Ascot Racecourse (via Gulfstream Park’s Royal Palm series for Royal Ascot’s juvenile races) and the UK Jockey Club around the Group 1 July Cup and the Eclipse Stakes, now twinned as qualifiers for the newly minted California Crown taking place at Santa Anita Park on September 28, marking California’s richest day of racing.
As an automatic qualifier for France Galop’s Prix Jean Romanet, the Gallorette Stakes also shines the spotlight on a high-profile undercard for Preakness 149. This year’s Preakness 149 race day will be the most lucrative in the event’s history with $3.3 million on the line, highlighted by the running of the 149th Preakness Stakes, the middle jewel in the Triple Crown, featuring an increased $2 million purse. These enhanced purses reflect 1/ST’s vision for the future of the highest standard of world-class Thoroughbred horse racing, combined with unique and elevated guest experiences, and exciting opportunities for owners, trainers and bettors to usher in a new era for racing.
Aidan Butler, President of 1/ST, said: “1/ST is thrilled to create another great global partnership, breaking new ground in France with our friends at France Galop. This Gallorette-Romanet pathway is an exciting trial for hopefully more reciprocal race days in France, considering France Galop’s rich heritage in staging many of the most prestigious turf contests in Europe at courses like Deauville, Chantilly and Longchamp.
“We look forward to announcing more global racing partnerships over the year ahead. Whether we’re bolstering the brand, increasing horse-recruitment numbers, or driving wagering dollars overseas, it’s high time for more innovative moments on the worldwide racing stage.”
Henri Pouret, Chief Operating Officer at France Galop, added: “We’re naturally delighted to be teaming up with 1/ST on this compelling initiative which will introduce many new French racing fans to Preakness 149 and add some welcome transatlantic flavour to the Group 1 Sumbe Prix Jean Romanet Stakes, now in its 20th year of attracting the best middle-distance horses in the business.
“The travel stipend is an excellent incentive for facilitating stress-free long-haul travel, helping to secure a stellar field of global contenders for the Romanet, and proving that racing is a sport whose worldwide appeal is no barrier to worldwide participation, be it in France or the States. We look forward to welcoming the Gallorette victor to Deauville later this summer and building on the success of US-trained horses at other elite European events, such as Royal Ascot.”
The post 1/ST PARTNERS WITH FRANCE GALOP TO BOOST INTERNATIONAL RACING BETWEEN FRANCE AND U.S. appeared first on European Gaming Industry News.
Africa
BGaming debuts in Africa with Premier Bet
Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.
Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.
Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.
Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.
Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.
Balkans
Wazdan adds to Croatian presence with SuperSport tie-up
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.
As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 Coins™ Grand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.
Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.
With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.
The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.
Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.
“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”
Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.
“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”
The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.
Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
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