Australia
Tabcorp Partners with OpenBet’s Sportsbook Technology to Propel Growth and Enhance User Experience
OpenBet’s robust betting engine and sophisticated trading system to enhance Australian operator’s user experience and operational efficiencies
OpenBet, a leading content, platform and service provider to the sports betting industry, has been selected to supply its scalable betting engine and advanced trading system to Australian wagering giant Tabcorp as the tier-one operator pursues ambitious growth plans.
OpenBet will integrate a series of online and retail products including its fixed-odds betting platform and trading system for its world-class content portfolio to help amplify the offering for Tabcorp’s flagship brand, TAB.
Underpinned by a dedicated excellence team working with TAB for continuous development and innovation, OpenBet’s pioneering technology and services will provide improved agility, scalability and speed-to-market for new and differentiated products that will redefine the TAB user experience. Tabcorp will also benefit from enhanced operational efficiency and streamlined processes through OpenBet’s proven solutions.
As Australia’s largest gaming and betting operator, Tabcorp has a rich history of providing market-leading products to its customers. With more than 3,000 employees, the company continues to grow and aims to further increase its market share over the coming years.
OpenBet’s expertise in operating within some of the world’s strictest regulated markets was a major factor in Tabcorp’s decision in selecting the company as its latest technology provider. Integrating OpenBet’s globally respected platform and products within Tabcorp’s technology ecosystem comprising of proprietary capabilities across trading, digital experience and data is a perfect fit for market leading innovation, enhanced operational capability and delivering an unparalleled user experience to Tabcorp’s customers.
This deal strengthens OpenBet’s reputation as a trusted provider to the global sports betting industry. It currently processes almost half of all digital sports bets placed in the Australian market and with this deal will significantly increase that and, for the first time, bring our retail sports betting capability to Australia. Coupled with Tabcorp’s clear progress on accelerating its transformation and innovation with a focus on agility, product delivery and customer experience, this has the ingredients for a great partnership.
“Being selected by Tabcorp to augment its user experience is an exciting move for us and further cements our position as a trusted provider of robust, hybrid products that drive growth,” the Chief Commercial Officer for OpenBet, Cathryn Lai, said. “We’re looking forward to working alongside the TAB team and providing it with tailored products and services that will usher in a new era for its sportsbook offering. We have no doubt that the operator’s customer base will benefit from an enhanced experience through our unbeatable technology and trading services.”
“We’re thrilled to be strategically partnering with OpenBet to enable our growth ambitions and beyond,” the Trading General Manager for Tabcorp, David Beirne, said. “The combined strengths of Tabcorp’s category expertise and internal capabilities and OpenBet’s advanced core creates a market leading relationship that will lead to increased customer engagement, market share and sustainable profitability.
“This partnership will propel Tabcorp’s trading capabilities to the top of the market as it will allow Tabcorp to utilise OpenBet’s cutting-edge technology to deliver a first-class digital and retail experience for our customers at pace in exciting and innovative ways.
“This partnership is a significant step forward in modernising and supporting our ambitious plans to deliver the next generation sports betting user journey.”
The post Tabcorp Partners with OpenBet’s Sportsbook Technology to Propel Growth and Enhance User Experience appeared first on European Gaming Industry News.
Australia
Crown Perth Announces Two Leadership Appointments

The Crown Perth Board (Burswood Limited) has announced two significant leadership appointments, subject to regulatory approval.
Ben Wyatt was appointed Director and Chair-Elect to the Board of Crown Perth, bringing a wealth of experience to the position and having previously held range of Ministerial portfolios during his 15 years in the West Australian State Parliament, including as Treasurer.
Current Chair John Van Der Wielen will remain on the board over the coming months to ensure a smooth transition.
In addition to this, the Board has appointed Brian Pereira as Crown Perth CEO, pending regulatory approvals.
Mr Pereira joined Crown in 2023 as Chief Financial Officer having previously held the role of CFO at Perth Airport. He brings more than 30 years of financial and corporate strategic leadership experience in the tourism, entertainment, aviation and banking sectors, in both Australia and UK.
Mr John Borghetti, Chair of Crown Resorts, said: “Both of these appointees are highly regarded and are ideally positioned to lead Crown Perth. I would also like to thank John Van Der Wielen for his leadership and dedication to Crown over the last three years and deeply appreciate his decision to remain with Crown to ensure a smooth transition.”
Crown Resorts CEO David Tsai said: “I am confident that these two appointments, with their deep local knowledge of the WA tourism sector and economy, are the right people to lead the Perth team into the next exciting era of growth for the State’s only fully integrated entertainment resort.”
Crown Perth Board Chair John Van Der Wielen said: “My appointment as Crown Perth Chair in 2022 has been a great challenge, assisting the team in undertaking one of the most complex transformations in Australia. Appointing a new CEO and Chair-Elect brings to fruition much of the significant work undertaken in the last three years and I am very confident the business will prosper with so many new and exciting opportunities.”
Chair-Elect Ben Wyatt said: “As Western Australia’s largest single site employer, Crown is a key part of the Western Australian economy, and I am excited to be joining a business that delivers some of Perth’s most exciting developments, entertainment offerings and tourism opportunities.”
Crown Perth CEO Brian Pereira said: “I couldn’t be prouder to have been appointed to lead the great team of more than 5000 people here at Perth’s ultimate entertainment destination. It is an enormous privilege to be appointed to this role, and I look forward being a part of a growing business that continues to create memorable guest experiences, supports the local economy and gives back to our community.”
The post Crown Perth Announces Two Leadership Appointments appeared first on European Gaming Industry News.
Australia
ACMA Imposes $1 Million Fine on Unibet

The Australian Communications and Media Authority (ACMA) has imposed a fine of $1,014,120 on Betchoice Corporation Pty Ltd, trading as Unibet, for failing to close the accounts of 954 of its customers who had registered with BetStop – the National Self-Exclusion Register (NSER).
An ACMA investigation found more than 100,000 contraventions by Unibet of the Interactive Gambling Act 2001 (IGA rules) for not closing the accounts of 954 customers as soon as practicable after they had registered on the NSER.
The investigation found that 45 of these customer accounts remained open for 190 days or more, including many who had registered to self-exclude from online and telephone betting on the first day of the NSER. While none of these self-excluded customers were able to place bets during their self-exclusion period, the accounts should have been closed.
The company also provided wagering services to 45 customers after they ceased to be registered with the NSER, using old accounts that should have been closed. The ACMA found evidence that these customers were able to place thousands of bets through these accounts after their NSER registration ended, including one customer who placed more than 1200 bets on their old account.
Under the IGA rules, once an individual registers with the NSER, wagering service providers must close that person’s account as soon as practicable, with additional contraventions for each day the account remains open. If the person’s self-exclusion ends and they choose to place bets again, they must be required to open a new account rather than being allowed to log into their old account.
ACMA member and gambling lead Carolyn Lidgerwood said this was a significant lapse in Unibet’s NSER compliance processes.
“Our investigation found very serious breaches by Unibet over a sustained period of time,” Ms Lidgerwood said.
“Taking in some cases 190 days to close accounts is clearly unacceptable and does not reflect the decisions made by Unibet customers to seek support to help them not gamble.
“The NSER rules are also there to ensure that people are making a clear and deliberate choice to recommence gambling. That is not the case if they can simply access old accounts.
“We recognise that no bets were made from these Unibet accounts or marketing sent while customers were self-excluded. However, this outcome puts the industry on notice that they must comply with the rules or face potential financial penalties and other actions available to the ACMA under the IGA,” she said.
In addition to the first financial penalty imposed by the ACMA for breaches of NSER rules, the ACMA has accepted a 2-year court-enforceable undertaking from Unibet. The undertaking commits Unibet to a comprehensive independent review of its compliance systems and processes and the implementation of recommended improvements.
Unibet has also voluntarily undertaken to issue refunds to affected customers who were able to access accounts that should have been closed. The ACMA considers these important commitments from Unibet, directed at ensuring future compliance.
The post ACMA Imposes $1 Million Fine on Unibet appeared first on European Gaming Industry News.
Australia
ACMA Imposes Fine of $500,800 on PointsBet

The Australian Communications and Media Authority (ACMA) has imposed a fine of $500,800 on PointsBet Australia Pty Ltd for breaching the e-marketing and gambling self-exclusion laws.
Investigations by the Australian Communications and Media Authority (ACMA) found that the company sent more than 800 messages that breached Australia’s spam laws.
PointsBet also contravened laws relating to BetStop – the National Self-Exclusion Register (NSER), by delaying closing accounts of customers who had registered and sending marketing messages to self-excluded persons.
Between September and November 2023, PointsBet sent 705 emails containing a direct link to its betting products without including an unsubscribe function.
The emails were mischaracterised by PointsBet as “non-commercial” despite promoting their services, making them subject to the spam rules.
PointsBet also sent seven marketing emails without recipient consent and 90 commercial texts that did not have sender contact information.
The NSER investigation found PointsBet sent 508 marketing messages to self-excluded individuals in August and September 2023. Under the NSER laws, people registered with the NSER must not be sent marketing materials from a licensed wagering service.
ACMA Chair Nerida O’Loughlin said there are no excuses for gambling companies that fail to understand their legal obligations given the risks to people experiencing gambling harms.
“It is deeply concerning that these failures have impacted PointsBet’s customers, some of whom had taken proactive steps to exclude themselves from online wagering,“ Ms O’Loughlin said.
“People signing up to the NSER are taking positive steps to remove online gambling from their lives. Their decision must not be compromised by companies like PointsBet.
“Wagering providers must also appropriately identify where messages promote or advertise their services and ensure that those messages comply with the rules, including the obligation to promote the NSER.”
The ACMA found that no excluded customers were able to place bets with PointsBet during the period investigated. The ACMA has accepted comprehensive court-enforceable undertakings from PointsBet committing it to reviews into its compliance with spam and NSER laws, actioning any recommended improvements and providing regular training for all relevant staff.
“This action should serve as a warning to all wagering providers that they must meet their legal obligations or face the consequences. We will closely monitor PointsBet’s compliance with its undertakings and with the spam and NSER laws,” Ms O’Loughlin said.
The imposition of a financial penalty was not available to the ACMA for the NSER breaches due to the complex and novel matters investigated. However, a failure to comply with an enforceable undertaking can lead to court-ordered financial penalties.
Compliance with interactive gambling safeguards and misleading spam messages are both current compliance priorities for the ACMA. This is the first enforceable action announced under the NSER rules, and businesses have paid more than $14 million in spam penalties over the last 18 months.
The post ACMA Imposes Fine of $500,800 on PointsBet appeared first on European Gaming Industry News.
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