partnerships
SkillOnNet Expands Partnership with Eyecon
Eyecon Games are now available to players in Spain via the PlayUZU Brand
Industry leading global entertainment brand SkillOnNet has extended its successful partnership with top games studio Eyecon by going live with its content in Spain through the incredibly popular PlayUZU brand.
SkillOnNet first entered into a partnership with Eyecon back in 2020 and since then, the game studio has garnered a reputation for providing a wide assortment of innovative and engaging slots. Therefore, this latest deal now means that players at PlayUZU will have access to fan favourites such as Stampede – Call of the Pride, Fluffy Favourites and Champions of Poseidon.
Jani Kontturi, Head of Games at SkillOnNet said: “We are constantly looking to add immersive, feature rich content to our portfolio, especially when it’s for specific regions around the world.
“PlayUZU has experienced phenomenal success in the Spanish market and Eyecon’s games will be a fantastic addition to our casino lobby and we can’t wait to build on this collaboration.”
Zvi Chazanov, Commercial Manager at Eyecon said: “We are thrilled to extend our partnership with SkillOnNet and introduce our games to the Spanish market through the PlayUZU brand.
“Spain is a key market for us, and we are confident that our partnership with SkillOnNet will enable us to reach a broader audience of players seeking premium gaming content.”
Known for its fair-play policy and unique rewards system, coupled with the company’s “player first” approach and exceptional range of high-quality games, PlayUZU has quickly become one of the most popular online casino destinations in Spain.
The post SkillOnNet Expands Partnership with Eyecon appeared first on European Gaming Industry News.
partnerships
Betano and SL Benfica renew partnership for 3 more years
London, Athens, Malta, May 16, 2024 – Betano, sponsor of Sport Lisboa e Benfica since the 2021/22 season, has renewed its sponsorship contract with the decorated club for three more years. Kaizen Gaming’s premium sports betting and online gaming brand was the first brand to occupy the sleeve of the official SL Benfica jersey and will remain as the ‘Official Betting Sponsor’’ until the 2026/27 season.
“We are thrilled to extend our partnership with Benfica as we embark on this exciting new chapter together. From working closely with ‘The Eagles’ over the past years, we’ve witnessed first-hand the club’s unwavering dedication to excellence both on and off the field, which is matched only by the support and enthusiasm of its fans. By renewing our support for Benfica we reaffirm our ongoing commitment to Portugal, the country’s football fans and its prestigious sporting institutions as well as the offer of premium, entertaining and safe betting experiences”, said Julio Iglesias, Chief Commercial Officer at Kaizen Gaming.
“We are very excited to renew our partnership with Betano, a leading sports betting brand, which continues to show a strong commitment to football on a global level. This agreement not only reinforces our successful collaboration, but also allows us to offer innovative experiences to our fans. The presence of Betano on the sleeve of our shirt symbolizes the importance of this partnership and is vital for our international growth and to consolidate our global presence“, added Bernardo Faria Carvalho, Director of International Expansion, SL Benfica.”
In addition to the display on the official jersey, the contract between the two entities involves a set of mutual features and endorsements. The sponsorship agreement also extends to the sleeve of the B team’s shirt and also the Under-23 team, which plays in the Liga Revelação.
The post Betano and SL Benfica renew partnership for 3 more years appeared first on European Gaming Industry News.
eSports
ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH
Anichess, a subsidiary of Animoca Brands and the progressive chess-based online strategy game developed in partnership with Chess.com and five-time World Chess Champion Magnus Carlsen, today announced a partnership with global esports brand Team Secret to further connect competitive gaming and Web3. John Yao, CEO of Team Secret, will join Anichess as an advisor.
Anichess is an innovative chess-based Web3 game developed in a collaboration between Animoca Brands and Chess.com, the renowned global online chess platform. Anichess provides a novel tactical twist on the classic game of chess by implementing spells that open up new strategies and gameplay, and that require players to rethink the rules of traditional chess as they uncover the expansive lore within the world of the gameboard. Anichess recently raised a funding round of US$1.8 million, led by Sfermion and Amber Group with participation from Fenbushi Capital, Aspen Digital, SNZ Capital, and others (see announcement of 25 April 2024).
Team Secret is a global esports brand dedicated to bringing together the best gamers to compete worldwide, while also delivering entertaining experiences to its fans. It offers advertising and promotional sponsorship, talent and team development, business management, coaching, and other forms of support to both professional and aspiring players in the esports arena.
The partnership between Anichess and Team Secret aims to solidify chess’s esports status by combining a new platform to play and learn on for an engaged audience of up-and-coming online chess masters. Ahead of the player-versus-player (PvP) mode launch later in Q2 2024, Anichess will receive input from Team Secret on its game design as well as support in bringing the spellbinding game to a dedicated community of esports players.
“Esports has always been a core pillar of Anichess’ modernization of chess’ legacy,” said Brian Chan, head of Anichess. “Anichess’s engaging visuals, tools to improve and thrilling spells make it an amazing platform for all competitors, regardless of chess experience. We look forward to those willing to take on the challenge when PvP arrives in-game soon.”
“For how ancient the game of chess is, its esports scene is a fresh, rising star in terms of viewership, player base and tournaments,” said John Yao, CEO of Team Secret. “Anichess is a promising twist on chess, with even more of what makes the original great: compelling tactics, broad recognition and rewards for players willing to think outside the box and surprise opponents. I’m looking forward to guiding Anichess into the realm of esports and integrating the new chess platform into our dedicated community.”
The post ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH appeared first on European Gaming Industry News.
Canada
Play’n GO announces partnership with Canadian operator Loto-Québec
Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.
Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness.
Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.
“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”
Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”
-
Latest News3 weeks ago
The Importance of Data Quality Review Checks in the Gaming Industry
-
Asia3 weeks ago
Onlyplay Enters into Strategic Partnership with Ritchie Rabbit
-
EurAsia4 weeks ago
The “Power Has No Gender” awards ceremony held by TotoGaming has reached a new level
-
Africa4 weeks ago
NE Group powers 888bets launch in Angola
-
Balkans3 weeks ago
Wazdan marks Croatian market entry with PSK partnership
-
Central Europe4 weeks ago
Apparat Gaming and edict egaming announce partnership
-
Africa3 weeks ago
Hub88 partners with LiveGames to enhance content offering
-
Australia3 weeks ago
Tabcorp Partners with OpenBet’s Sportsbook Technology to Propel Growth and Enhance User Experience