Asia
Sandsoft and NetEase Games Team Up for Joint Venture to Publish Games in Fast-growing MENA Region
Sandsoft Games (“Sandsoft”) and NetEase Games today announced a ground-breaking new partnership to establish a new joint venture to conduct game publishing, marketing, live operations and esports activities for the MENA region.
Sandsoft, a subsidiary of Ajlan & Bros Holding Group, is a mobile-first game developer, publisher and investor powered by world-leading games industry talent. The company boasts extensive expertise in international mobile game publishing and an established presence in the MENA region. NetEase Games is the online games division of NetEase, Inc. and a leading global developer and publisher of video game IP across a variety of genres and platforms.
This joint venture, Stellar Gate Games, unites NetEase Games’ scale, highly successful portfolio and international operations with Sandsoft’s global expertise and deep knowledge of the MENA region. The partnership is expected to play an important role in supercharging the growth of the games industry in MENA, one of the fastest-growing regions in the world, and contributing to Saudi Arabia’s Vision 2030 for economic and social reform.
Mr. Abdulaziz Al Ajlan, Managing Director, Sandsoft, stated:
“This deal will establish Stellar Gate Games as the go-to partner for launching games in our fast-growing region. NetEase Games is among the world’s foremost gaming companies and we are delighted to cooperate with them to supercharge growth in the MENA games industry. This initiative aligns with the Kingdom’s Vision 2030, specifically focusing on the National Gaming and Esports Strategy spearheaded by HRH Prince Mohammed bin Salman. It represents another step forward in Saudi Arabia’s journey towards becoming a global gaming leader. We would also like to thank the Ministry of Communications and Information Technology (MCIT) for its support of this partnership. Ajlan & Bros Holding Group has a longstanding track record of business partnerships in China that connect the two regions and, as part of the group, Sandsoft enjoys access to extensive, established infrastructure and relationships in China.”
Ethan Wang, Senior Vice President, NetEase, Inc. stated:
“In keeping with our proud spirit of global collaboration, creativity, and innovation, NetEase Games is excited to enter into this joint venture with Sandsoft to transcend boundaries and bring our games to the MENA region and its enthusiastic community of gamers. Furthermore, the opportunity this joint venture with Sandsoft provides for other developers and publishers is something we are keen to embrace. NetEase Games is passionate about our games and our gaming community, so it is a great pleasure to share our game experience more broadly and extend a warm welcome to MENA gamers.”
David Fernandez, CEO, Sandsoft, continued:
“As a global, mobile-first developer and publisher headquartered in KSA, we’re delighted to bring our expertise in the MENA region to this joint venture with NetEase Games. The new company will become a conduit to MENA audiences not just for NetEase Games and Sandsoft’s first-party games, but for developers and publishers worldwide. Players in the region deserve greater access to the exciting array of titles available in the global market, and we aim to play a key role in making this happen.”
Source: ir.netease.com / Nico News
The post Sandsoft and NetEase Games Team Up for Joint Venture to Publish Games in Fast-growing MENA Region appeared first on European Gaming Industry News.
Asia
WorldMatch Certifies Games for the Philippines
WorldMatch has announced the release of the first batch of its certified games for the Philippines market. This significant milestone marks a crucial step in the company’s global expansion strategy and commitment to providing high-quality gaming experiences to Filipino players.
The initial batch, comprising carefully selected games certified to meet the regulatory standards of the Philippines, promises to offer a wide variety of entertainment options for players in the country. From classics to modern titles, each game has been designed to deliver an engaging and enjoyable experience for users.
“This is an exciting moment for us. We are thrilled to bring our expertise and innovation to the Philippines market and collaborate with brand new partners to deliver extraordinary gaming experiences to local players,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.
The post WorldMatch Certifies Games for the Philippines appeared first on European Gaming Industry News.
Asia
BETER to exhibit at SiGMA Asia
Leading provider of fast-paced betting content and data to showcase its full suite of esports and sports products at Asia’s leading trade show
BETER, the in-demand provider of next-generation esports and sports betting content and data, will be exhibiting at the popular trade show SiGMA Asia being held from 3-5 June in Manila, the Philippines.
SiGMA Asia is the leading industry conference for operators and suppliers active in the region.
BETER will be exhibiting at SiGMA Asia and will be showcasing its full suite of fast-paced esports and sports betting products and solutions at stand G801.
Its Esports division provides operators with more than 35,000 events each month via its proprietary ESportsBattle tournaments. This covers hugely popular disciplines such as eFootball, eBasketball, eHockey and CS2.
In addition, the company also provides odds powered by official data for more than 400 international esports tournaments covering 60,000 pre-match and live events per year across CS2, Dota 2, League of Legends, Valorant and many more titles.
For its Sports division, the provider will be showcasing its world-renowned Setka Cup table tennis tournaments and Ping Pong Point events, as well as basketball tournaments under its BSKT Cup brand. In total, it offers more than 10,000 betting events each month.
Delegates can also learn more about BETER’s cutting-edge iFrame and comprehensive Managed Trading Services (MTS), which simplify and improve the management of a sportsbook across both traditional sports and esports content, enhancing operational efficiency and delivering improved performance margins.
BETER is shortlisted in two categories at the accompanying SiGMA Asia Awards in the categories of Best E-Sport Provider and Best Virtual Sports Provider. It has also been nominated in the Digital Sports Betting Supplier category at the Global Gaming Awards Asia-Pacific, which takes place as part of SiGMA Asia.
Additionally, BETER, in collaboration with GR8 Tech, will host an exclusive party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating continued partnerships and future successes.
Gal Ehrlich, CEO of BETER, said: “We are thrilled to be attending SiGMA Asia and to be showcasing products and solutions from our esports and sports portfolio. Asia is a fast-growing market and one where players are demanding fast-paced betting experiences, and this is exactly what we offer.
“Our suite of products have proved to be a hit with players around the world, exceeding their high expectations and we expect they will do the same in Asia.”
Chuck Robinson, CRO at BETER, added: “We provide premium fast betting content with 24/7 live streaming and data with a sustained margin retention of 7.5%+ while our commitment to integrity means just 0.01% of matches are flagged for suspicious activity.
“This is what makes us the go-to provider for operators looking to offer their bettors next generation experiences across esports and traditional sports and we are excited to showcase our offering to delegates at SiGMA Asia.”
The post BETER to exhibit at SiGMA Asia appeared first on European Gaming Industry News.
Asia
PHP12-M CASH AT STAKE IN PAGCOR’S LINKED BINGO GAME
Millions worth of cash prizes once again await bingo aficionados in the Philippine Amusement and Gaming Corporation (PAGCOR)’s “Mas Pinasayang Bingo Big Time Milyonaryo” linked bingo games slated on June 16, 2024 at the Le Pavillon Metropolitan Park in Pasay City.
A Php2 million cash prize is at stake in Game 10 while lucky winners from Games 1 to 9 will take home Php1 million per game. An additional Php1 million reward is up for grabs in the local games.
For every ticket worth Php3,000, players will get a chance to play four cards per game for 10 games.
To join, players may register and join the games at the host site or at participating Casino Filipino branches in Angeles, Bacolod, Cebu, Grand Regal, Ilocos Norte, Iloilo, Mactan, Mandaue, Olongapo, Tagaytay, Tagum and Talisay.
The post PHP12-M CASH AT STAKE IN PAGCOR’S LINKED BINGO GAME appeared first on European Gaming Industry News.
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