Malta
Soft2Bet inaugurates new offices in Malta

The new Malta office will enable Soft2Bet to welcome more team members and handle its corporate expansion in the best conditions.
Soft2Bet, a leading casino and sportsbook operator and platform provider, announces an important growth milestone – the official opening of its new offices in The Quad Central business center, one of Malta’s latest and most modern business complexes.
Situated in the centre of the island, Soft2Bet’s new office was officially inaugurated on 28 March in the presence of the Hon. Silvio Schembri, Malta’s Minister for Economy, Enterprise and Strategic Projects, Ivan Filletti, CEO of Gaming Malta and Soft2Bet’s long-term partners based on the Island.
Minister for Economy, Enterprise and Strategic Projects, Silvio Schembri said: “It is an honour for us to be here because Soft2Bet shows what we believe in as a country and as a government. The perseverance of a company starting from a small office in Sliema, just a few years ago employing less than 5 people, and in just a few years within the land of opportunity, they became one of the most important gaming companies in Malta, acquiring 2 floors and another 2 floors in this iconic building in Malta, employing more than 130 people from different nationalities. Malta is not just an island, is not just a place where you work, it’s a home, home for you and even for us to be able to not only accommodate but to be able to share the experiences with all of you here. Your success is our success.”
Also present were many of the company’s senior leaders such as Founder and CEO Uri Poliavich, General Counsel David Yatom Hay, COO Gilad Naim, CMO Oksana Tsyhankova, CFO Max Portelli, CPO Yoel Zuckerberg and CBDO Martin Collins.
Soft2Bet’s new Malta office spreads over two levels, accommodating more than 130 employees. It was designed to provide the maximum comfort while working in a state-of-the-art well equipped business centre.
Creating a comfortable, safe and stylish work environment for employees is part of Soft2Bet’s DNA: there is a large networking space, a lounge area including two balconies with panoramic views of the Maltese countryside, private meeting rooms and modern working equipment.
Max Portelli, CFO of Soft2Bet, added: “The new office will provide even more opportunities to serve the Group’s partners in Malta and attract top talent. We are delighted to be contributing to the local economy and the iGaming industry by creating attractive employment opportunities for executives interested in developing strong careers and enjoying the best professional progression paths available in Malta.”
Soft2Bet supports a series of corporate events, social responsibility initiatives and provides employees’ families medical insurance with extended coverage. Soft2Bet believes that only by creating a comfortable environment for its employees and their families can high results be achieved together.
Martin Collins, CBDO of Soft2Bet, said the new space was an important milestone for the Group: “The opening of the new office shows the impressive growth and development dynamics of Soft2Bet. We are delighted to share our success with our team members, partners and distinguished guests.”
T
he official part of the event started with inspiring speeches from Soft2Bet’s Founder and CEO Uri Poliavich, followed by the ceremonial cutting of the red ribbon and the start of the celebration. The event featured a lounge area with DJ sets and maximum networking opportunities with Soft2Bet’s key business partners.
The post Soft2Bet inaugurates new offices in Malta appeared first on European Gaming Industry News.
Malta
Air Dice Group Appoints Christine Jinks as Managing Director, Air Dice Services Malta and Air Dice Services UK
Air Dice Group, the global B2B iGaming content developer and provider, announces the appointment of Christine Jinks as Managing Director. Christine will be responsible for the strategic direction & operation of Air Dice Services Malta and Air Dice Services UK. Christine will be taking over from Victor Borg-Barthet who will be leaving the business to pursue his own personal business venture within the iGaming industry.
Christine brings over 20 years of industry experience having held senior management positions across iGaming and Retail Gaming with well-known operators and gaming providers, most recently Christine has held senior management consultancy positions working across leisure and technology services.
Sami Mäkinen, Air Dice Group CEO commented “We are thrilled to welcome Christine as our Managing Director for both Malta and the UK. Christine has been working with us as a consultant since early 2024 and brings a wealth of experience and expertise that will be invaluable as we continue our international growth and innovation, working closely with our customers and partners within the gaming industry. Her dedication and vision are perfectly aligned with our mission of delivering novel and engaging gaming experiences to the global gaming community”.
“Victor will be staying in the business during a period of transition over the coming months. We extend our heartfelt thanks to Victor for his years of service and his invaluable contributions to Air Dice, Victor’s dedication and leadership has been instrumental to our success, we wish him all the best in his next venture”.
Christine also continues in an advisory role to sister company Boomerang Digital, a key supplier to the UK retail bingo, arcade, and pub sectors.
Andrew Ludlow, Boomerang Digital CEO commented “Chris and I first worked together bringing digital AWP’s to the pub retail sector nearly 20 years ago, she is a valued addition to our group. Her appointment continues to strengthen the expertise, experience and strategic alignment of Air Dice Group & Boomerang Digital and our commitment to offering multichannel content to operators where available.”
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Malta
ELA Games to Share Insights During Two Panel Discussions at the SBC Summit Malta

ELA Games, an innovative game development studio, announces that its representatives will participate in panel discussions to share industry insights at the upcoming SBC Summit Malta on June 11, 2025, at the Casino Innovation stage.
2:00 – 2:45 pm: The Art of the Sequel: Balancing Innovation, Success, and Influencer Impact on Gaming Audiences
This panel discusses how sequels are a key tool for studios to refresh content and develop existing player relationships. Yaroslav Soloshenko, Business Development Team Lead, will highlight ELA Games’ approach to creating recognisable and memorable series while capitalising on success and positive momentum. Additionally, he’ll discuss the studio’s philosophy regarding creativity and game development.
3:45 – 4:30 pm: Platforms and Aggregators: Catalysts or Constraints in the Gaming Industry’s Future?
Marharyta Yerina, Managing Director, will take part in a panel discussion on the financial and business side of iGaming. Specifically, she will cover the relationship between game studios, content aggregators and platforms. She will provide key insights on the finances of these partnerships and how studios can utilise the increased reach these platforms provide to focus on innovation.
The post ELA Games to Share Insights During Two Panel Discussions at the SBC Summit Malta appeared first on European Gaming Industry News.
Malta
BGaming, White Label Casinos, and Next.io Raise €200,000 at DAR Bjorn Charity Gala

BGaming collaborates with top iGaming companies to support the creation of the new DAR Bjorn Respite Centre in Malta
Popular iGaming content provider BGaming recently partnered with White Label Casinos and NEXT.io to host a charity gala event to raise funds and awareness for the DAR Bjorn, Malta’s pioneering neurological home for individuals with ALS, MS, and other neurological conditions.
DAR Bjorn Charity Gala, held at Villa Bighi on May 9th, stood out as one of the most remarkable charity events in Malta. All three organising companies were proud of their collective achievement on the night. Beyond fundraising, the event aimed to strengthen relationships within the iGaming community and beyond, fostering a spirit of unity and collective philanthropy.
BGaming, White Label Casinos, and Next.io demonstrated their commitment to corporate social responsibility by raising €200,000 to support the construction of the new DAR Bjorn Respite Centre.
The event gathered over 400 guests and brought together familiar faces from leading companies in the iGaming industry as well as the local Maltese community. All attendees contributed significantly to the fundraising effort by purchasing tickets, bidding in the art auction, and buying exclusive merchandise from the “Dream Big. Give Bigger.” collection, created in partnership with Swag42.
BGaming contributed €20,000 to the cause, which will fund the construction of a vital room within the DAR Bjorn Respite Centre. As BGaming continues its expansion in Malta, the company remains committed not only to business growth but also to positively impacting the local community. Supporting initiatives that enhance people’s lives is a cornerstone of BGaming’s corporate philosophy, with charitable efforts playing a key role in its social responsibility strategy.
Marina Ostrovtsova, Chief Executive Officer at BGaming, said: “I’m so proud of what BGaming team has managed to accomplish with this event, and I couldn’t be more grateful for our partners, NEXT.io and White Label Casinos, as well as to everyone who contributed. This event demonstrates how our industry can be a force for good, showing that we can make a meaningful difference through collective action.
“The DAR Bjorn Neurological Home is a remarkable centre that profoundly improves people’s lives. We’re honoured to support their mission and help raise awareness of the vital work they do.”
BGaming, White Label Casinos, and NEXT.io thank all the companies that supported this meaningful initiative. Their contributions played a vital role in making the event a remarkable success. Special thanks go to our Golden Sponsor Visit Malta; Silver Sponsors: Amusnet, 1spin4win, Focus Gaming News, MyAffiliates, and Matthew Gera; Prize Sponsors: iGP, YOLO Group; and On-the-Night Catering Sponsors: Neriku, Cisk, Huskie, Stretta, Island 8, Cassar Camilleri, Molecular Fusion, Charles Grech, and Delicata.
We also thank Villa Bighi and GMR for setup and venue support; Entertainment partners Versatile, Joseph Chetcuti, 360 Camera, and Testatesmar; Entertainment Sponsors Chili Partners and TaDa Gaming; Merchandise Partner Swag42; and Media Partners: Times of Malta and ONE Media. Additional thanks go to SiGMA and Alea for their generous support.
The post BGaming, White Label Casinos, and Next.io Raise €200,000 at DAR Bjorn Charity Gala appeared first on European Gaming Industry News.
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