partnerships
ZEAL Ventures leads financing round of prize draw platform DAYMADE
- Ventures division of the ZEAL Group leads 1 million Euro investment round of British prize draw start-up
- Existing angel investors are also participating in the financing round
ZEAL has led a financing round in the successful UK prize gaming platform DAYMADE at a valuation of 12 million Euro via its Ventures division. In addition to ZEAL Ventures, other existing investors – several business angels with decades of experience in the gaming industry – are also participating in the round. DAYMADE will use the new funds to further scale its UK business.
ZEAL Ventures has been invested in DAYMADE since 2019 and has supported the successful British start-up in recent years not only financially, but also through ongoing advisory in areas such as strategy, regulation, marketing and organization.
DAYMADE: A British Success Story
DAYMADE was founded in 2019 with the aim of revolutionizing prize draws. The British start-up offers players the chance to win holidays, unforgettable experiences, and lifestyle prizes, while supporting a good cause. Through a partnership with Eden Reforestation Projects, a tree is planted with every purchase. With this innovative concept, the company’s offering appeals particularly to a younger generation of adults. Its success is also reflected in the financials: DAYMADE has increased its revenue by nearly 10x in the last four years. This growth has been achieved at sustainable, attractive unit economics (revenue and costs per player). The company also achieved profitability in 2023.
Cooperation with potential
“We are delighted to once again support the DAYMADE team with a significant investment,” says Juliane Gutsmiedl, Investment Manager at ZEAL Ventures. “For several years now, we have been observing a trend towards prize games, which are particularly popular with younger target groups such as millennials and adults in Generation Z. Companies like DAYMADE are therefore significantly contributing to shaping the future of the gaming industry. For this reason, we are delighted to continue our collaboration with DAYMADE and to continue exchanging ideas on a new gaming and entertainment experience.”
“We are thrilled to have ZEAL Ventures on board again”, says Andrew Broekelmann, CEO of DAYMADE. “Their continued support is a huge vote of confidence in our mission to re-imagine prize-based draws for a new generation of players. This funding will fuel our growth and product innovation in the UK. And it doesn’t stop there – as DAYMADE grows, so does our ability to make a real difference. With over 1.3 million trees planted through our charity partners, we’re just as committed to our planet as we are to our players. We look forward to making a greater impact, together.”
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BF Games, the dynamic game development studio, has entered a new market through a collaboration with Apollo Games, a major licensed online casino operator in the Czech Republic. The content deal provides Apollo Games customers with the supplier’s most engaging releases, including titles like Stunning Hot Remastered and Cave of Fortune, which are now available.
ApolloGames.cz has been entertaining Czech players since 2021 and is part of the globally known Apollo Game Group, which boasts more than 17 years of experience in online games as well as land-based operations. The commercial partnership is part of the supplier’s plans to expand across Europe and supply thrilling games to operator partners worldwide.
Rok Hribar, Head of Sales and Account Management at BF Games, said, “Our new partnership with Apollo Games is a huge milestone for us as we make a significant entrance into the growing Czech market.
“We look forward to providing some of our most popular games to Apollo Games player base and bringing our creative content to their screens.”
Stanislav Jurecka, Casino Manager at Apollo Games, said, “We are watching the rapid development of BF Games’ offerings and are thrilled to sign this deal with the studio.”
“Adding BF Games’ slots to our online casino is a great win for us and our players, providing fantastic entertainment through a great mix of classic and innovative content. We look forward to introducing further games throughout the year and growing our successful partnership.”
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REEVO has announced a strategic partnership with OnlineCasinoReports, the premier global guide for players seeking top-tier online casinos and gambling platforms.
OnlineCasinoReports is renowned for its meticulous evaluations and expert insights, providing players worldwide with comprehensive reviews to assist in finding premier online gaming destinations. Through a meticulous in-house review process and valuable player feedback, their seasoned experts assess and rank various online casinos, poker rooms, bingo venues, Esports, and sports betting sites. Covering all aspects of the gaming experience, including game selection, unique features, banking options, and customer support, Online Casino Reports ensures players make informed decisions.
The partnership between REEVO and OnlineCasinoReports aims to enhance the online gaming discovery process by providing users with access to a curated selection of premier gaming platforms. By leveraging REEVO’s innovative B2B platform and Online Casino Reports’ expertise, this collaboration will streamline the search for top-notch gaming experiences.
“We are excited to collaborate with OnlineCasinoReports to deliver enhanced gaming discovery experiences,” said Daniel Cuc, Head of Account Management at REEVO. “Together, we aim to empower players worldwide with the tools they need to discover the best online gaming destinations.”
Online Casino Reports shares in the excitement, recognizing the opportunity to expand their reach and provide greater value to players. “I couldn’t be more excited about our new partnership with REEVO. Their dedication to crafting quality games that lead the industry in player experience perfectly aligns with our mission at OnlineCasinoReports Network. Bringing REEVO’s high standard of gaming to our site’s visitors is a proud moment for us. This collaboration is a testament to our ongoing commitment to excellence and innovation in the world of online gaming. Together with REEVO, we’re set to elevate the gaming experience for our audience to new heights.” – Oren Arzoni, Director at House Tech Ads Ltd.at Online Casino Reports.
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Games Global has signed an exclusive deal with UFC, the world’s premier mixed martial arts organisation, for the development of branded content influenced by the popular sports brand.
Games Global will produce unique UFC-themed slot titles over a three-year period, with the first title scheduled for release and ready for a global rollout in July of this year, following an exclusive soft launch in May.
UFC is a globally recognised sports brand with more than 700 million fans and approximately 260 million social media followers. The organisation produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries.
As UFC has a similar target audience to Games Global, the deal provides many great partnership opportunities including the ability to collaborate on new game titles with the goal of allowing both parties to recruit new players and fans. UFC will promote and support the launch of the games via its global marketing ecosystem.
Andy Booth, Chief Product Officer at Games Global, said: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”
Tracey Bleczinski, SVP of Licencing at UFC, said: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”
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