Low6 Launches Free-to-Play Games Suite for Euros

The diverse array of games equips brands with a multitude of options to attract and retain users throughout the tournament

Low6, the leading gamification innovator, has today launched its new suite of mobile-first, free-to-play games tailored for the UEFA Euro 2024 tournament.

With the excitement surrounding one of the most anticipated football events, Low6’s latest offering aims to provide sportsbook operators, publishers and brands with dynamic and engaging solutions to acquire and retain users throughout the tournament.

Brands can now access the following suite of games:

Brackets – Attracting users pre-event to select which team they believe will advance across each stage of the tournament.

Match Day Challenges– Engaging users throughout the tournament with daily interactive retention tools including bingo, spot the ball, over/under, spin-the-wheel and football scratch cards.

Predictors – Pick’em style questions to test fans predictions on what they think will happen throughout a game.

Trivia – Interactive quiz formats to appeal to a wide audience and test their football knowledge.

Fantasy – Immersing the most active fans in next-level fantasy where they can play the manager throughout the tournament.

Arcade – Fun and fast nostalgic games that keep fans returning to get the top score.

FanVote – Simple polls to let fans choose who their player of the match is.

The easy-to-integrate and fully-customisable games come equipped with integrated advertising solutions to best promote operator offers or activate a brand’s partner’s sponsorship. This includes display banners and interstitial formats as well as the ability to service in-app pop-ups, e-mails and push notifications. Low6’s real-time in-game analytics and hyper-personalised communications can also be leveraged by brands to upsell their wider product offering.

“Brands globally are looking at new and innovative ways of capturing fans attention at sporting events and here at Low6 we’ve developed the perfect play for the Euros,” the Chief Executive Officer for Low6, Jamie Mitchell, said. “We’ve finely tuned our free-to-play games to provide a winning strategy in not only attracting new users but scoring higher level of engagement throughout the tournament.”