partnerships
Virgin Bet Acts as Headline Sponsor for Easter Saturday Raceday at Musselburgh Racecourse
Virgin Bet has been announced as the headline Easter Saturday Raceday sponsor at Musselburgh Racecourse – ahead of one of the biggest days of racing in the Scottish calendar.
Featuring the £100,000 Queen’s Cup and The Scottish Sprint Cup – regarded as Scotland’s fastest race – The Virgin Bet Easter Saturday Raceday will see some of the country’s top horses, trainers and jockeys converge on the East Lothian course on March 30.
Bill Farnsworth, Racecourse Director with Musselburgh Racecourse, said: “In Virgin Bet we have a headline sponsor that matches our ambitions, to continue growing our Easter event and building its reputation as the pinnacle of horse racing in Scotland.
“We have a packed programme for avid racing fans. The £100,000 Virgin Bet Queen’s Cup, a Heritage Handicap staged over 1m 6f, is the feature race. With total prize money nudging £300,000, there is also a superb supporting card boasting contests such as the Virgin Bet Scottish Sprint Cup and Virgin Bet Silver Arrow, which are run over five-furlongs and seven-furlongs, respectively.
“Last year’s winner of the Queen’s Cup, Wise Eagle, went on to finish second in a Group 3 contest at Ascot while the 2022 hero Enemy was a close runner-up in a race in Saudi Arabia worth a whopping £1.2 million.
“The Scottish Sprint Cup attracts some of the fastest horses in the country, and twelve months ago, was won in blistering style by Silky Wilkie, who, just four weeks later, was just pipped by a short-head at Epsom on Derby Day. He was also second twice in Listed grade at Beverley and York.
“Musselburgh’s five-furlong track record was set in this race by 2018 winner Caspian Prince, who stopped the clock at 56.77sec, and meant he was travelling quicker than the cars on the adjacent road!
“Top jockey Hollie Doyle landed the 2019 renewal with Saheeq, who, like Caspian Prince, was trained by Mick Appleby. Last year’s Silver Arrow winner, Gweedore, was successful for the second year running, and his Galashiels trainer, Katie Scott, reports that she is preparing her stable star for the hat-trick!”
Ric Leask, Marketing Director at Virgin Bet, said: “We are thrilled to announce Virgin Bet as the headline sponsor for Easter Saturday Raceday at Musselburgh Racecourse.
“We are passionate about delivering an unparalleled sports betting experience, and there’s no better way to showcase this commitment than by supporting one of the biggest days of racing in the Scottish calendar.
“Musselburgh holds a special place in the hearts of racing enthusiasts, and we are excited to be a part of the excitement and tradition that the Easter Saturday Raceday brings.
“This sponsorship reflects our dedication to being a leading player in the horseracing world, and we’re delighted to continue to be deeply embedded within the highlight moments of the sport.”
Aisling Johnston, Head of Marketing and Business Development with Musselburgh Racecourse, said: “Easter Saturday is one of our biggest annual events that has grown over the years, gaining the royal seal of approval along the way.
“Virgin Bet coming on board is helping us to be even more ambitious with our plans, so that we can put on the perfect holiday weekend event for all manner of racegoers.
“This includes us expanding the off-track entertainment and hospitality offering. We believe it will be our best easter raceday to date.”
The post Virgin Bet Acts as Headline Sponsor for Easter Saturday Raceday at Musselburgh Racecourse appeared first on European Gaming Industry News.
Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.
Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.
Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.
Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.
Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.
As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 Coins™ Grand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.
Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.
With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.
The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.
Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.
“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”
Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.
“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”
The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
-
Latest News3 weeks agoThe Importance of Data Quality Review Checks in the Gaming Industry
-
Asia4 weeks agoOnlyplay Enters into Strategic Partnership with Ritchie Rabbit
-
Africa4 weeks agoNE Group powers 888bets launch in Angola
-
Australia4 weeks ago
Tabcorp Partners with OpenBet’s Sportsbook Technology to Propel Growth and Enhance User Experience
-
Africa4 weeks agoHub88 partners with LiveGames to enhance content offering
-
Central Europe4 weeks agoApparat Gaming and edict egaming announce partnership
-
Balkans4 weeks agoWazdan marks Croatian market entry with PSK partnership
-
Brazil4 weeks agoKiron Interactive expands Brazilian presence with EstrelaBet partnership
