partnerships
Planet Sport and Racing and Sports Join Forces with Launch of International Partnership
Innovative Australian horse racing data specialist teams up with the United Kingdom’s leading independent sports entertainment group
Planet Sport and Racing and Sports have today announced the founding of a joint venture partnership. The two sporting businesses from either side of the world have teamed up to support each other in their respective commercial plans to develop and grow new markets for sports media and content.
Australian technology, data and media company Racing and Sports is eager to raise its profile in the United Kingdom and Irish media and gaming markets and has signed an agreement with Planet Sport to leverage its long-standing experience in developing direct-to-consumer and B2B markets.
The partnership will enable ASX-listed Racing and Sports to tap into Planet Sport’s owned and operated network of sports media titles, its audiences and commercial relationships. Racing and Sports meanwhile will offer both Planet Sport B2B clients and end-user consumers the captivating and expert content and data that has brought considerable success in the Australian market.
“The opportunity to provide Racing and Sports best-in-class racing content in collaboration with Planet Sport is an exciting opportunity and we look forward to working with the Planet Sport team headed by Barrie and Mike to open up mutually beneficial opportunities,” the Managing Director for Racing and Sports, Brent Dolan, said.
Planet Sport, a United Kingdom-based sports entertainment and media business, has a rich history of engaging international audiences with engaging content but will hugely benefit from Racing and Sports’ incisive and innovative data, honed across decades of experience serving the competitive Australian sport media market. The first elements of this partnership are now available in the racecards on PlanetSport. com.
Hailing the launch of the partnership, the Betting and Gaming Managing Director for Planet Sport, Mike Grenham, said: “Racing and Sports are market leaders in the provision of horse racing and greyhound data, so we’re delighted to be working with it in this exciting and mutually beneficial partnership. We’re looking forward to developing some truly innovative propositions together and driving both our businesses to even greater heights.”
As part of the venture, Planet Sport is set to utilise its design, UX and tech build know-how to design and develop Racing and Sports’ fresh new United Kingdom and Ireland website. Planet Sport will also be leveraging its team of expert sport journalists to provide editorial content for the site.
Though today marks the first formal partnership, the two businesses are no strangers having collaborated on a variety of betting and gaming projects in recent years. The two businesses now look forward to working in tandem to provide fans with a seamless and exciting racing experience.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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