partnerships
Uplatform Enters into Strategic Partnership with Pragmatic Play
Uplatform, an award-winning platform provider, has entered into a strategic partnership with Pragmatic Play, a prominent iGaming content provider renowned for its innovative slots portfolio. Established in 2015, Pragmatic Play has earned industry recognition, including the prestigious MiGEA award for “Best Gaming Company,” showcasing its commitment to excellence.
Pragmatic Play specialises in delivering popular games to successful global brands in the iGaming industry. While Uplatform’s integration currently focuses on Pragmatic Play’s renowned slots, the partnership brings forth a diverse portfolio of award-winning games to Uplatform’s Casino Aggregator. Operators will gain access to these immersive slots, enhancing gameplay experiences for players in regulated markets, supported by a variety of languages and currencies.
Uplatform’s commitment to providing an extensive and diverse gaming experience aligns seamlessly with Pragmatic Play’s dedication to creating immersive and responsible entertainment. The partnership aims to elevate the iGaming experience for players and solidify Uplatform’s position in the competitive market.
The collaboration with Pragmatic Play is a strategic move for Uplatform’s Casino Aggregator, expanding its content offering to stay competitive in the dynamic iGaming landscape. The integration will provide operators with access to a wide array of high-quality slots, enhancing player engagement and satisfaction.
Guzel, Partnership Manager at Uplatform, said: “I admire Pragmatic Play for their innovative and diverse gaming portfolio, which truly sets them apart in the industry. Their commitment to quality, through stunning visuals and immersive experiences, makes each game a standout. I’m thrilled to be partners with them, celebrating their dedication to excellence and the exceptional entertainment value they bring to the gaming sector.”
As Uplatform continues to evolve its offerings, the partnership with Pragmatic Play marks a significant step forward. The collaboration sets the stage for an exciting chapter in Uplatform’s journey as it further establishes itself as a powerhouse in the iGaming industry.
International Game Technology
IGT PlaySports Launches Trading Advisory Services in Michigan with Lac Vieux Desert Northern Waters Casino & Resort
International Game Technology announced that its IGT PlaySports Trading Advisory Services Team is now supporting sports betting in Michigan via a new services agreement with the Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet. In addition to now leveraging IGT PlaySports’ expertise for a range of trading-related services, Northern Waters has powered its sportsbook with IGT’s award-winning platform and self-service betting technology since 2021.
“IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers. IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience,” said John McGeshick, General Manager of Lac Vieux Desert Northern Waters Casino & Resort.
“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services. In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement,” Joe Asher, IGT President of Sports Betting, said.
As part of Northern Waters’ sportsbook enhancements, the casino plans to deploy IGT’s PeakBarTop cabinets with Total Gaming software. The award-winning hardware boasts a player-preferred, ergonomic design and gives players the option to enjoy Game King video poker, slots, keno, and sports betting from a single device and a single gaming wallet.
partnerships
NuxGame bolsters personalisation capabilities with Solitics partnership
NuxGame, the experienced betting and iGaming software provider, has integrated the CRM system Solitics into its platform, scaling up its automation, data processing and analytics reporting.
Solitics, a powerful CRM tool, collects real-time data from multiple sources providing a comprehensive view of player activities. This integration enables NuxGame customers to utilise advanced tools for creating intelligent user journeys and personalised content, boosting player engagement and improving customer retention.
The collaboration with Solitics optimises NuxGame’s platform functionality, boosting player satisfaction and driving business growth for its operator partners.
NuxGame has continued to broaden its platform capabilities recently through recent deals with Jumio and Apcopay, which have helped enhance its service as it continues to deliver a robust, scalable and comprehensive offering.
With its commitment to staying ahead of the tech curve, gamification tools have also been a key focus for NuxGame. It has boosted its platform with features such as PVP Battles, a points system, player tournaments, free spins, live stream promotions and leaderboards.
Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Through our strategic partnership with Solitics, we are reshaping how our operators engage with players by utilising live data feeds for informed decision-making and enhanced engagement strategies.
“In today’s competitive market, leveraging personalisation and real-time analytics is crucial for driving player retention and maximising return on investment.”
The post NuxGame bolsters personalisation capabilities with Solitics partnership appeared first on European Gaming Industry News.
partnerships
Peter & Sons Content Now Live on iGP’s iGaming Deck
New distribution deal brings Peter & Sons’ hit titles to iGP
Innovative game studio Peter & Sons’ state-of-the art portfolio of online casino content is now live on iGP’s aggregator solution iGaming Deck. The launch follows a new distribution partnership between the two companies that will deliver Peter & Sons’ hit titles via iGaming Deck’s seamless single API to iGPoperator partners around the world.
These include groundbreaking games like Barbarossa, Book of Books, DragonBlox, and Peter Hunter.
Formed in 2019 with a mission to embody “the anti-boring,” Peter & Sons has been turning heads in the industry with its uniquely styled, high-performing video slots and casino games. Now part of the SkillOnNet Group, the company works with world-class artists, mathematicians, and musicians to create some of the most innovative and entertaining titles on the market today.
Likewise, iGP has grown rapidly since its formation in 2016, now powering more than 40 gaming operators. Its iGaming Deck is a centralized hub with more than 5,000 titles from both established brands and innovative challenger studios. The company’s mission is to empower iGaming operators to push boundaries with unparalleled flexibility, innovation, and speed.
Yann Bautista, Commercial Director and Founder of Peter & Sons, said: “It’s important for us to partner with industry leaders and tech pioneers, and iGP have proven that’s who they are with consistent innovation. The iGaming Deck is one of the standout aggregation platforms in the industry, which is why we wanted to be part of it.”
Inesa Glazaitė at iGP said: “It’s fantastic to announce iGaming Deck will be delivering new titles to our operators through this partnership. Peter & Sons’ games immediately grab you. Like us, the studio has always stood out from the crowd because they push the boundaries, reimagining gaming content in inventive and surprising ways. We’re delighted to carry their awesome content on our ever-expanding iGaming Deck. Together, we have high hopes for our partnership.
The post Peter & Sons Content Now Live on iGP’s iGaming Deck appeared first on European Gaming Industry News.
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