Africa
Pragmatic Play Signs Multi-Product Betfounders Deal
Pragmatic Play, a leading content supplier to the iGaming industry, has boosted its footprint in Africa after partnering with major online casino platform, Betfounders.
The deal sees Pragmatic Play’s complete portfolio of Slots, Live Casino and Virtual Sport content integrated with the platform, giving operator partners access to an array of award-winning content, including popular titles like Sweet Bonanza, Gates of Olympus and Sugar Rush.
The partnership further fuels Pragmatic Play’s expansion in Africa, with tangible growth in targeted markets such as Kenya, Tanzania, Uganda and Ghana, among others. It is the latest partnership signed by Pragmatic Play in Africa, following continued expansion across the continent.
Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, said: “Partnering with ambitious brands in Africa has been a key focus for Pragmatic Play, and this deal is another statement of intent for the provider. With an excellent multi-product portfolio, we are confident that Betfounders partners will enjoy the strong offering integrated into their casino brands.”
Artur Harutyunyan, CEO of Betfounders, said: “Pragmatic Play’s multi-product offering appeals to players of an incredibly diverse demographic, thanks to its breadth and depth. Our partners will be able to provide exceptional content to their customers, and we’re confident this deal will be a catalyst for growth in Africa for both us and Pragmatic Play.”
Africa
Women in Gaming Africa Partners with All-in Diversity Project to Advance Diversity, Equity & Inclusion across Gaming
Women in Gaming Africa (WiG) proudly announces its strategic partnership with the All-in Diversity Project, a globally recognised organisation dedicated to advancing diversity, equity, and inclusion (DEI) within the gaming sector. This collaboration marks a significant step forward in fostering greater representation and empowerment across the industry, particularly within the African continent.
As leaders in their respective domains, Women in Gaming Africa and the All-in Diversity Project share a common mission: to drive positive change by promoting diversity and inclusivity in all aspects of the gaming sector. By joining forces, they aim to amplify their impact and reach, ensuring that underrepresented voices and perspectives are heard and valued within the global gaming community.
Reflecting on the partnership, Kelly Kehn, Co-Founder of All-in Diversity Project remarked, “We are thrilled to partner with Women in Gaming Africa in our ongoing pursuit of fostering diversity, equity, and inclusion within the gaming industry. This collaboration not only extends our reach across the globe but also underscores our belief in the mutual benefits of partnering. By joining forces, we have a unique opportunity to learn from each other, share insights, and elevate the dialogue surrounding DEI in Africa and beyond.”
Empowering diversity in gaming isn’t just a vision; it’s a commitment. Our collaboration with All-in-Diversity is a powerful stride towards inclusivity, diversity & empowerment; fostering a vibrant community where every voice thrives. Together, we pave the way for a stronger, more diverse future in gaming. I encourage those reading this to join us in shaping tomorrow’s industry today!
Through this partnership, Women in Gaming Africa and the All-in Diversity Project will leverage their combined expertise, resources, and networks to drive meaningful change and create a more inclusive gaming ecosystem. By championing diversity and empowering individuals from all backgrounds, they aim to cultivate a culture of belonging where everyone can thrive and contribute to the industry’s success.
The post Women in Gaming Africa Partners with All-in Diversity Project to Advance Diversity, Equity & Inclusion across Gaming appeared first on European Gaming Industry News.
Africa
3 Oaks Gaming to enter South Africa with Supabets
iGaming distributor to extend global presence with latest regulated market push
3 Oaks Gaming, an established distributor of iGaming content, is set to go live in the South African iGaming market through a partnership with leading operator, Supabets.
With this collaboration, 3 Oaks Gaming’s diverse portfolio of games will be accessible to players on Supabets’ online platform. Users will soon be able to enjoy a plethora of top-performing titles from the iGaming distributor, including Sun of Egypt 3: Hold and Win, Green Chili: Hold and Win, and Aztec Fire: Hold and Win.
Founded in 2008, Supabets has established itself as one of the premium brands in the region, providing its customers with a comprehensive range of sports betting markets and wide selection of casino games.
This latest news is set to reinforce 3 Oaks Gaming’s strategic vision for global expansion. Venturing into the African continent for the first time significantly broadens the supplier’s audience reach, signalling a new era of commercial growth.
Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “This marks a pivotal moment for our company as we prepare for our content to seamlessly integrate with Supabets, enriching the gaming experience for South African players.
“We are confident that our games will leave a lasting impression, and we eagerly anticipate the journey ahead with our esteemed partner.”
Bavu Mpama, Head of Product at Supabets, said: “3 Oaks Gaming offers an extensive collection of slots that we believe will captivate and entertain our users. This collaboration is part of our commitment to continuously enhance our casino offering for our players.
“We’re poised to redefine the iGaming landscape in South Africa, setting new benchmarks for excellence in the industry.”
The post 3 Oaks Gaming to enter South Africa with Supabets appeared first on European Gaming Industry News.
Africa
Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal
Kiron Interactive, a leading provider of virtual sports and numbers games, has announced the expansion of its partnership with Hulu Sport, a tier-one operator in Ethiopia, with the launch of its innovative Mobile Lite Football Leagues product.
The new offering, known as the Hulu League, is an extension of Kiron’s existing partnership with Hulu Sport, which already includes the integration of Kiron’s products in the operator’s retail and online channels via its omnichannel Betman platform.
Mobile Lite Football Leagues is a tailored version of Kiron’s popular virtual football product, designed specifically for mobile devices in markets with limited bandwidth. The game offers an immersive and engaging virtual football experience, complete with a wide range of betting markets while requiring a fraction of the regular data consumption.
The Hulu League launch will significantly boost Hulu Sport’s mobile offering, providing its players with a unique, entertaining and data-light virtual football betting experience that Kiron Interactive is renowned for in the industry.
Steven Spartinos, Kiron Co-CEO, said: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopia’s leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.
“We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”
Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution, said: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.
“Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximise the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”
The post Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal appeared first on European Gaming Industry News.
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