partnerships
Embrace the luck of the Irish in Book of Blarney GigaBlox™
Yggdrasil, a leading iGaming publisher, and Reflex Gaming have joined forces to unveil Book of Blarney GigaBlox™, just in time for St. Patrick’s Day.
This latest addition to their portfolio takes the beloved Irish theme to new heights by incorporating the popular Game Engagement Mechanic (GEM) GigaBlox™. Players can expect reels adorned with Irish symbols such as horseshoes, pints of stout, pots of gold, and the cheerful figure of Blarney himself. With any spin, an oversized symbols of at least 2×2 dimensions can land on the reels, enhancing the potential for significant wins across the 100 paylines.
To unlock one of three bonuses, players need to land six or more Book of Blarney symbols. The Water Wheel bonus presents players with a choice between high or low volatility wheels. For each spin awarded, a mushroom must be selected, revealing a cash reward which can then work in tandem with the wheel to be boosted by a big multiplier.
The Lucky Coins bonus triggers a Hold and Win style respins feature, where each coin contains a cash value and players are granted three respins. Coins landing on the reels remain locked in place, resetting the spin count when each new coin hits. Free Spins expand the reels following a winning combination, adding 15 extra paylines, with the possibility of reaching a maximum height of eight rows. Additionally, winning spins introduce two extra Free Spins, while oversized symbols boost the maximum win potential.
Furthermore, players can leverage the Lucky Bet feature to increase their stake by 50% for a greatly increased chance to trigger the bonuses, or opt for direct access to one of the three rounds through the Buy Bonus feature.
Book of Blarney GigaBlox™ is powered by GATI, Yggdrasil’s cutting-edge technology, which empowers partners to utilize a preconfigured, regulation-ready development toolkit for the seamless creation and swift distribution of top-tier content.
Zoe Bird, Senior Product & Program Manager at Yggdrasil said: “St. Patrick’s Day is synonymous with vibrant Irish-themed content releases. We are thrilled to collaborate closely with Reflex Gaming to introduce a captivating title featuring three distinct bonus features and an endearing central character.”
Mat Ingram, Chief Product Officer at Reflex Gaming, said: “Our latest partnership with Yggdrasil allows us to leverage a timeless seasonal theme and incorporate three unique bonus features, catering to diverse demographics. With Free Spins, respins, and a pick’em bonus, every encounter with six Books presents ample opportunities to discover the pot of gold at the end of the rainbow!”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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