partnerships
Pragmatic Play Adds Bingo to Playbook Engineering Partnership
Pragmatic Play, a leading content supplier to the iGaming industry, has extended its deal with Playbook Engineering by rolling out its bingo products to the platform provider’s operators including its own Rhino.bet brand.
The new agreement sees players at United Kingdom-facing brands such as Rhino and Star Sports experience entertaining bingo products from Pragmatic Play, ranging from the much loved 90-ball variant to original titles such as Drop Pots, Bingo Blast, Diamond Dazzle and the upcoming Animingo.
Playbook Engineering already offers Pragmatic Play’s premium slots and live casino titles via eleven United Kingdom operators. The deal reinforces the status of Pragmatic Play as a leading supplier of online gaming content to the United Kingdom market, following recent agreements with other major operators.
“Expanding our partnership with Playbook Engineering will bring Pragmatic Play’s exciting bingo products to a growing list of operators in the United Kingdom where our slots and live casino products have already proved popular with players,” the Chief Operating Officer for Pragmatic Play, Irina Cornides, said.
“Pragmatic Play has already proven itself as one of our most valued suppliers for our operators, thanks to the calibre of its slots and live casino offering; the inclusion of its award-winning bingo product was a natural next step,” the Commercial Director for Playbook Engineering, Luke Cousins, said. “Given United Kingdom players’ love of bingo and Pragmatic Play’s dedication to providing the highest quality solutions, we have no doubt our partnership with Pragmatic Play will continue to flourish with this latest development.”
Pragmatic Play currently produces up to eight new slot titles a month while also delivering live casino and bingo games as part of its multi-product portfolio, available through a single API.
SCCG Management, a global leader in advisory services for the gaming and sports industries, has announced a strategic partnership with FLI Golf, the groundbreaking professional disc golf league redefining the sport for a new generation of fans, athletes, and bettors.
FLI Golf has quickly established itself as the most innovative and dynamic force in disc golf. By transforming traditional gameplay into a high-energy, broadcast-ready format—with structured halves, halftime analysis, and thrilling par-3 courses—the league has created a product that captivates spectators and resonates with modern sports culture. With a global roster of elite talent from the US, Estonia, Finland, and Laos, FLI Golf delivers competitive intensity, record-breaking prize pools, and a clear vision for what disc golf can become on the world stage.
The league currently owns all its teams and boasts the most talented athlete lineup in the sport. With events hosted at premier venues across the country and a rapidly growing fan base, FLI Golf is poised to franchise the league and scale globally. At the heart of its future expansion is a robust database of player statistics—designed not only to drive fan engagement but also to power highly accurate, competitive betting lines that elevate the sport’s betting potential.
To support this next phase of growth, SCCG Management will provide full-spectrum advisory services, including business development, capital raising, and the sourcing of strategic sponsors and brand partnerships across the US. SCCG will also lead efforts to activate sports wagering around the league, facilitating introductions to leading technology providers and sportsbook operators while guiding regulatory readiness.
One of the most exciting elements of this partnership is SCCG’s work to integrate FLI Golf into the Tribal gaming ecosystem. With decades of deep relationships in Tribal markets and across brick-and-mortar casino properties, SCCG will work to bring live FLI Golf experiences to casinos across the US—unlocking a powerful new category of in-person entertainment and sports betting activation.
“We couldn’t be more excited to welcome SCCG as our strategic partner. Their deep expertise in sports and gaming, along with their global network of partners and investors, gives FGL the backing it needs to change the game for professional disc golf and bring a bold new vision to life,” said Andrew Panza, CEO and Tour Director of the FLI Golf League.
“FLI Golf has created something truly special—a disruptive, fan-first league that’s built for the modern sports landscape. We see massive potential in their model, not only as a sport, but as an entertainment platform that aligns perfectly with the future of wagering, data, and tribal casino partnerships. This is just the beginning,” said Stephen Crystal, Founder and CEO of SCCG Management.
The post SCCG Announces Partnership with FLI Golf appeared first on Gaming and Gambling Industry in the Americas.
World Sports Betting has become the Official Sports Betting Partner of the Comrades Marathon Association (CMA).
South Africa’s premier online sports betting platform has signed a three-year deal with the Comrades Marathon, kicking off now with the 2025 event and running through to the 2027 event, which will be the 100th edition of the Ultimate Human Race.
World Sports Betting was founded in 2002 and has been at the forefront of South African sports betting over the last decade. As the country’s premier online sports book, it offers a friendly, fast and secure online sports betting experience, with innovative markets tailored for its South African clients.
As part of its involvement at Comrades, World Sports Betting will help to place an even bigger focus on the world-class elite athletes that grace this world-famous ultramarathon. The World Sports Betting team will also be creating a vibe for runners in Westville, with a route activation about 15km to go from the finish. Traditionally, this is a point of the race that many runners need as much support as possible to keep tired legs going, and the vibrant support of this activation will help the runners go all in with their push for the finish.
“World Sports Betting is extremely proud to sponsor this landmark event. As a proudly South African brand, it’s important for us to align with local sporting events that not only showcase exceptional talent, but also reflect the rich spirit, diversity, and heritage of our vibrant country. We believe in backing platforms that unite communities, celebrate local excellence, and inspire the next generation of champions,” said Ryno Du Plessis, Chief Operating Officer at World Sports Betting.
CMA Chairperson Mqondisi Ngcobo said: “We are pleased to welcome World Sports Betting as the Official Sports Betting Partner to the Comrades Marathon. They will not only add immense value to our race-day activations, but their commitment to supporting iconic events aligns perfectly with the spirit of our ultramarathon. This partnership will undoubtedly enhance the experience for our runners and spectators alike, and we look forward to a successful collaboration that supports our athletes in achieving their goals.”
The 98th Comrades Marathon will be run on Sunday, 8 June 2025.
The post World Sports Betting Partners with Comrades Marathon Association appeared first on European Gaming Industry News.
Greece
Hellenic Gaming Commission and Health Quality Assurance Organisation Sign Deal to Combat Gambling Addiction in Greece
Greece’s gambling watchdog and public health agency signed a three-year deal to combat gambling addiction.
The memorandum of understanding between the Hellenic Gaming Commission (EEEP) and the Health Quality Assurance Organisation (ODIPY) aims to coordinate scientific interventions and support programmes to address the social and economic impact of addiction.
“This partnership allows us to overcome bureaucratic barriers and implement effective, coordinated solutions,” said EEEP President Dimitris Dzanatos.
ODIPY CEO Christos Nestoras called the agreement “a step toward a modern, evidence-based framework that supports citizens and those in need.”
The deal focuses on promoting responsible gambling, early risk detection, psychological support and rehabilitation services. A joint committee will oversee the implementation.
The post Hellenic Gaming Commission and Health Quality Assurance Organisation Sign Deal to Combat Gambling Addiction in Greece appeared first on European Gaming Industry News.
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