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Flutter UKI announces Gaming Innovators competition for startups

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Flutter’s leading brands in its UKI division – Sky Betting and Gaming, Paddy Power, and Betfair – are looking to partner with a high potential startup to seize the opportunity to better serve the fast-growing female customer-base in the UK and Ireland.

As part of its Alpha Hub programme, Flutter Entertainment is looking to cater to female gamers in the UK and Ireland due to recent research pointing to an exciting opportunity with this demographic.

To engage this demographic effectively, product ideas must be tailored to their unique playstyle. With women tending to discover game through social circles, they should identify novel ways to attract customers by focusing on social and community gaming. The solution presented should be a digital entertainment destination that focuses on helping customers to unwind, have fun, and relax.

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There is also a ‘wildcard option’ for those startups that can provide interesting ideas that don’t quite fit the brief. This allows such companies to submit their solutions on how Flutter can create safe, entertaining experiences for female customers now and in the future.

The partnership offers symbiotic benefits, with the winning startup given the opportunity to form a commercial partnership with Flutter and scale their solution across the UK and Ireland; participate in a demo day to showcase their business to an audience of investors, technology experts and leaders from across Flutter; access to workshops and networking with senior Flutter leadership; and access to Alpha Hub Startup Support.

Steve Birch, Chief Commercial Officer at Sky Betting & Gaming, said: “We see this as a really exciting gap in the market, and we’re looking forward to finding and partnering with innovative startups through the Alpha Hub program to seize this opportunity.”

Applications are now open and will close on 15th March 2024.

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NuxGame bolsters personalisation capabilities with Solitics partnership

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NuxGame, the experienced betting and iGaming software provider, has integrated the CRM system Solitics into its platform, scaling up its automation, data processing and analytics reporting.

Solitics, a powerful CRM tool, collects real-time data from multiple sources providing a comprehensive view of player activities. This integration enables NuxGame customers to utilise advanced tools for creating intelligent user journeys and personalised content, boosting player engagement and improving customer retention.

The collaboration with Solitics optimises NuxGame’s platform functionality, boosting player satisfaction and driving business growth for its operator partners.

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NuxGame has continued to broaden its platform capabilities recently through recent deals with Jumio and Apcopay, which have helped enhance its service as it continues to deliver a robust, scalable and comprehensive offering.

With its commitment to staying ahead of the tech curve, gamification tools have also been a key focus for NuxGame. It has boosted its platform with features such as PVP Battles, a points system, player tournaments, free spins, live stream promotions and leaderboards.

Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Through our strategic partnership with Solitics, we are reshaping how our operators engage with players by utilising live data feeds for informed decision-making and enhanced engagement strategies.

“In today’s competitive market, leveraging personalisation and real-time analytics is crucial for driving player retention and maximising return on investment.”

The post NuxGame bolsters personalisation capabilities with Solitics partnership appeared first on European Gaming Industry News.

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Hitting the Networking Jackpot: Iconic MARE BALTICUM Gaming & TECH Summit Launch at Tallinn Olympic Park Casino

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HIPTHER, leading event organizer and parent brand of online media outlets for Gaming and Technology, is thrilled to announce the iconic kick-off of their MARE BALTICUM Gaming & TECH Summit at the flagship Olympic Park Casino!

The Welcome Meet, scheduled for 3 June 2024 from 18:30 to 22:00, promises to set the stage for an unforgettable experience! Attendees will gather at the renowned Olympic Park Casino, located in the heart of Tallinn at the Hilton Tallinn Park hotel, where the MARE BALTICUM Summit is scheduled to take place. This premier venue offers a stunning 1,600 square meters of Las Vegas-style entertainment and is open 24/7, ensuring a lively and engaging atmosphere for all participants.

Guests at the Welcome Meet will enjoy a stylish, warm reception with welcome drinks, snacks, a separate lounge area, and €10 play money to experience the casino’s exciting games. Olympic Park Casino boasts the city’s nicest cocktail bar and a comfortable lounge, along with 76 state-of-the-art slot machines from top manufacturers like IGT, Novomatic, and Aristocrat. The casino also features 14 table games, including Baccarat, Blackjack, Roulette, and various forms of Poker, with a 24-hour table hall, poker tournaments, multi-level jackpot systems, and a VIP room.

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The #hipthers are proud to announce Olympic Casino and OlyBet as official Welcome Meet Sponsors of the MARE BALTICUM Summit 2024, and are excited to host the event at the prestigious and iconic venue of the Olympic Park Casino, setting the tone for an extraordinary summit promising insightful discussions, networking opportunities, and a deep dive into the future of gaming and technology.

Olympic Entertainment Group (OEG), the parent brand of Olympic Park Casino and online brand Olybet, is the leading sports betting and gaming services provider in the Baltics and operates casinos across Slovakia, Croatia, and Malta. With a presence in six countries and 145 casinos, OEG is renowned for its commitment to regulated markets and exceptional customer service.

Don’t miss out on the opportunity to network in style with industry leaders and enjoy the luxurious amenities of the Olympic Park Casino. Register now for the MARE BALTICUM Gaming & TECH Summit 2024 and join us for an iconic kick-off in Tallinn!

For more information and to register, visit: https://hipther.com/events/tallinn/

The post Hitting the Networking Jackpot: Iconic MARE BALTICUM Gaming & TECH Summit Launch at Tallinn Olympic Park Casino appeared first on European Gaming Industry News.

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Peter & Sons Content Now Live on iGP’s iGaming Deck

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New distribution deal brings Peter & Sons’ hit titles to iGP

Innovative game studio Peter & Sons’ state-of-the art portfolio of online casino content is now live on iGP’s aggregator solution iGaming Deck. The launch follows a new distribution partnership between the two companies that will deliver Peter & Sons’ hit titles via iGaming Deck’s seamless single API to iGPoperator partners around the world.

These include groundbreaking games like Barbarossa, Book of Books, DragonBlox, and Peter Hunter.

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Formed in 2019 with a mission to embody “the anti-boring,” Peter & Sons has been turning heads in the industry with its uniquely styled, high-performing video slots and casino games. Now part of the SkillOnNet Group, the company works with world-class artists, mathematicians, and musicians to create some of the most innovative and entertaining titles on the market today.

Likewise, iGP has grown rapidly since its formation in 2016, now powering more than 40 gaming operators. Its iGaming Deck is a centralized hub with more than 5,000 titles from both established brands and innovative challenger studios. The company’s mission is to empower iGaming operators to push boundaries with unparalleled flexibility, innovation, and speed.

Yann Bautista, Commercial Director and Founder of Peter & Sons, said: “It’s important for us to partner with industry leaders and tech pioneers, and iGP have proven that’s who they are with consistent innovation. The iGaming Deck is one of the standout aggregation platforms in the industry, which is why we wanted to be part of it.”

Inesa Glazaitė at iGP said: “It’s fantastic to announce iGaming Deck will be delivering new titles to our operators through this partnership. Peter & Sons’ games immediately grab you. Like us, the studio has always stood out from the crowd because they push the boundaries, reimagining gaming content in inventive and surprising ways. We’re delighted to carry their awesome content on our ever-expanding iGaming Deck. Together, we have high hopes for our partnership.

The post Peter & Sons Content Now Live on iGP’s iGaming Deck appeared first on European Gaming Industry News.

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