partnerships
Infront Makes ‘Significant Strides’ with Data Platform Ahead of ITF Partnership Launch
Five-year ITF contract signed as Infront progress data offering, underlined through Rush Street Interactive Incorporated agreement and Bet365 extension
Infront Bettor, the betting-focused division of Infront, has taken major steps to advance its tennis data solutions as its landmark five-year global partnership with the International Tennis Federation (ITF) approaches its 2025 start.
The progress is underscored by significant new agreements for both the ITF and France’s Ligue 1 Uber Eats, notably a strategic partnership with Rush Street Interactive Incorporated (NYSE:RSI), the online operator of BetRivers in 15 United States states, as well as RushBet in the regulated international markets of Ontario, Canada, Colombia and Mexico and an extended agreement with Bet365. Several more deals are also on the horizon.
“Our data platform has made significant strides eleven months out from our ITF rights starting, with integration documents already in the hands of clients,” the Head of Infront Bettor, Chris Catling, said. “We’re on track to boost the streaming production of ITF tournament matches by over 25% and achieve 100% streaming coverage at the highest levels of World Tennis Tour competitions. Our computer vision system is also starting to take shape and will look to enhance the levels of data collection previously provided for the World Tennis Tour.”
The partnership between Infront and the ITF encompasses the ITF Men’s and Women’s World Tennis Tour, Billie Jean King Cup by Gainbridge and Davis Cup. It includes extensive data coverage for over 58,000 tennis matches annually, underpinned by an umpire scoring solution in which Infront will deploy over 700 hand-held devices in alignment with the ITF’s competition calendar. The scoring solution is being developed in close collaboration with the ITF and Tennis Data Innovations, putting Infront Bettor at the heart of future tennis data unification. The solution will also be augmented by the development of a computer vision solution to enhance the level of data available to fans and bookmakers.
“We are in a very good place to provide a service that delivers a high-quality tennis product 24/7/365,” Catling said. “Furthermore, we have secured a broader portfolio of rights, created a robust video platform that has delivered over 1.5 billion streaming views for clients in the past 18 months, offering added commercial value to the business. These are notable milestones that put us a long way ahead of where we had planned to be at this stage.”
The ITF partnership was one of several significant business wins for Infront Bettor in 2023. It also agreed a five-year partnership with France’s Ligue de Football Professionnel (LFP) including Ligue 1 Uber Eats starting from the 2024/25 season. The deal enhanced Infront’s presence in French football, building upon existing relationships including betting rights for the Coupe de France and a production-focused partnership with the LFP. The collaboration also includes a commitment to deliver advanced computer vision data solutions.
Infront Bettor is part of the group’s Media, Betting and Technology unit led by Amikam Kranz as Senior Vice-President. This combination of Infront’s media rights business with betting and technology provides more holistic commercial opportunities to rightsholders and innovative technology solutions to the betting industry.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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